Own the enterprise vision for marketing measurement, balancing short‑term ROI, long‑term brand building, and learning.
Establish and govern measurement standards, operating principles, and decision frameworks used across brands and channels.
Define what measurement questions matter at the enterprise level-and which do not-creating focus and clarity.
Ensure consistency across brands while allowing intentional flexibility based on business context.
Business Integration & Executive Partnership
Act as a strategic thought partner to senior marketing, finance, and business leaders on investment decisions.
Frame measurement insights in the context of trade‑offs, opportunity cost, and risk, not just performance.
Simplify complex data, analytics, and insights into clear thought leadership, performance storytelling, and compelling narratives-translating complexity into messaging the organization can use to drive decisions, action, and momentum.
Guide the measurement POV in annual planning, execution, and multi‑year growth discussions.
People & Leadership Development
Lead and develop talent across measurement and analytics roles.
Build a strong bench of leaders who can independently drive measurement strategy.
Create clarity of roles, decision rights, and accountability.
Coach leaders on enterprise thinking, not just analytical rigor.
Provide leadership oversight for MMM, econometric, and causal measurement strategies-not as a practitioner, but as an owner of quality and application.
Set expectations for how different methods are used, combined, and interpreted.
Decide when advanced analytics are worth the investment, and when simpler approaches are sufficient.
Coach your team and stakeholders to elevate outputs that directly inform planning, optimization, and budget decisions.
Bring a forward‑looking, marketing‑led perspective on the application of marketing technology- maximizing existing investments and anticipating emerging tools and capabilities can improve marketing analytic practices.
This role will serve as a key marketing liaison for marketing technology, partnering closely with IT to ensure marketing applications and platforms are integrated, scalable, and effectively enable modern marketing practices.
Set the innovation agenda for marketing measurement, including AI, automation, and predictive approaches. Decide where experimentation is valuable and where standardization is required.
Ensure innovation translates into durable capability, not one‑off pilots.
Position the organization for future measurement challenges (privacy, signal loss, channel fragmentation).
Systems, Scale & Operating Model
Leverage deep data and marketing analytics expertise to build and define measurement systems and workflows that scale across brands and teams.
Partner intentionally with Marketing, IT, Agency, and Finance teams to reduce fragmentation and manual work.
Partner with Business and IT teams to build a sustainable measurement operating cadence (planning → learning → optimization → review).
Ensure measurement capability keeps pace with marketing complexity and speed.
What Success Looks Like:
Marketing leaders make faster, more confident investment decisions .
Measurement is viewed as a strategic asset , not a reporting function.
Fewer, better questions drive learning and action.
Advanced analytics are trusted and understood.
Measurement capability scales without dependency on a single role.
Required Experience & Capabilities
15+ years in marketing measurement, analytics leadership, or performance strategy.
Strong understanding of brand and performance measurement trade‑offs.
Experience operating in complex, matrixed, multi‑brand environments.
Ability to lead through context, alignment, and prioritization rather than direct control.
The salary range for this role
Benefits
Vision insuranceRemote work options
Additional Information
Marketing Analytics Director
This role is located at our Corporate Office in Arden Hills, MN. We offer a hybrid work environment that consists of 3 days in the office (T/W/Th) and 2 days remote/virtual (M/F). This role does not offer full remote/virtual.
The Director, Marketing Analytics leads how marketing performance is measured and interpreted, making sure it guides decisions and actions across brands and business units. This role is accountable for building systems, standards, and processes that ensure marketing investment decisions are grounded in performance insights, credible measurement and tied to business growth. The Director, Marketing Analytics helps build and create a culture of measurement to drive decision making. This role ensures measurement marketing technology serves marketing strategy-by shaping how tools are applied, prioritized, and integrated into everyday marketing work.
Land O'lakes · Arden Hills, MN (usa)