Growth Marketing Manager
External
Madecard · New York CityPrepare for this interview
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About the role
Homeownership is the largest financial commitment most people will ever make yet the financial system was never designed around it. Made is changing that and building the first financial and engagement platform purpose-built for homeowners. Starting with Made Card we reward mortgage payments, home improvements, utilities, and essential purchases, turning everyday spend into smarter home ownership. Our team of 25+ spans fintech, mortgage, and credit cards, with experience from Ramp, American Express, JP Morgan Chase, Bain Capital, and Morgan Stanley . Through national partnerships across the homeownership ecosystem, we're embedding Made into key moments in the homeowner lifecycle and reaching millions of households. We're building the operating system for the modern homeowner and we're just getting started. Made Card is looking for an execution-oriented Growth Marketing Manager to help scale marketing during a critical early stage of growth. This role is ideal for someone 3-6 years into their career with strong foundational marketing training from a respected agency, startup, fintech, or consumer tech company. You'll work closely with the founders and marketing leader to execute growth initiatives across acquisition, lifecycle, partnerships, content, and product marketing. We're looking for someone highly organized, analytical, scrappy, and eager to learn how to build a marketing function inside a fast-moving startup environment. This role reports to the Head of Marketing.
Responsibilities
- Execute Growth Initiatives & Partnership Marketing
- Support growth initiatives across paid, lifecycle, partnerships, referrals, content, and product marketing
- Help execute B2B2C acquisition programs with key partners, including mortgage lenders, home service providers, and referral channels
- Coordinate partner-facing marketing materials, landing pages, email templates, co-branded campaigns, and launch assets
- Support go-to-market execution for new partnerships, offers, and homeowner-facing initiatives
- Manage Marketing Operations & Creative Execution
- Translate marketing priorities into clear briefs, timelines, and project plans
- Coordinate requests across founders, marketing leadership, design, product, partnerships, and external vendors
- Brief and manage design resources to ensure assets are delivered on time, on brand, and against business objectives
- Maintain marketing workflows, trackers, asset organization, and follow-through across multiple workstreams
- Help maintain consistency across marketing materials and communications
- Analyze Performance & Improve Execution
- Track marketing KPIs, campaign performance, partner/referral activity, and conversion trends
- Support testing across channels, messaging, landing pages, and partner acquisition flows
- Use performance data and competitive context to identify practical opportunities for improvement
Requirements
- Experience & Skills
- 3-6 years of experience at a growth agency, startup, fintech, consumer tech, or DTC company
- Strong organizational, analytical, and project management skills
- Experience supporting campaigns across paid, lifecycle/email, content, partnerships, or product marketing
- Ability to manage multiple priorities in a fast-paced environment
- Ways of Working
- Curious, proactive, and resourceful with strong follow-through
- Comfortable working closely with founders and senior stakeholders
- Collaborative, low ego, and willing to roll up your sleeves
- Strong written and verbal communication skills
- Experience in fintech, financial services, loyalty/rewards, or consumer subscriptions
- Familiarity with modern marketing and analytics tools
- Interest in consumer finance, homeownership, or credit card products
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