3+ years of marketing execution experience in consumer electronics, gaming hardware, or a closely adjacent category.
Familiarity with the keyboard and gaming peripheral landscape-knowledge of brands, communities, and media in this space is strongly preferred.
Demonstrated experience in KOL outreach, logistics, and performance tracking.
Experience with PR coordination: press lists, asset distribution, coverage tracking, and embargo management.
Comfort building reporting dashboards in Excel, Google Sheets, or equivalent; ability to surface actionable insights from raw data.
Working knowledge of Amazon affiliates and ecommerce ecosystems.
Active familiarity with keyboard and FPS enthusiast communities is a strong plus.
Highly organized, self-directed, and able to manage multiple workstreams simultaneously in a fast-paced environment.
Pre-Requisites :
Salary Ranges (per annum):
$50,804.00 - $91,395.00 Disclaimer: Exact compensation may vary based on skills, experience, and location.
Are you game?
Additional Information
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
Razer is seeking an experienced Marketing Specialist with strong project management skills to lead the execution of keyboard go-to-market programs. This role will focus on coordinating efforts across marketing disciplines, including PR, influencer partnerships, and e-commerce channels.
This is an initial 3-month temporary position, with the potential for extension based on performance, and is dedicated exclusively to the keyboard product category.
Essential duties and responsibilities:
Project & Campaign Management - Own end-to-end execution of keyboard marketing plans, coordinating timelines, deliverables, and cross-functional stakeholders to keep programs on track.
KOL Seeding - Manage dedicated keyboard seeding programs-identifying, briefing, and tracking key opinion leaders (KOLs) relevant to the gaming peripheral and keyboard enthusiast space.
PR Support - Provide dedicated public relations support for keyboard launches and campaigns, including press outreach coordination, asset management, and coverage tracking.
Market Intelligence - Build and maintain dashboards tracking keyboard market trends, category sentiment, and competitive activity across retail, media, and social channels.
Competitor Tracking and Response - Monitor competitor brand and product activity and drive winning initiatives.
Content Deployment & Performance - Coordinate in-region content deployment across owned and paid channels; track performance metrics and surface optimization insights.
Amazon Affiliates Outreach - Identify and engage relevant affiliate partners to drive keyboard product visibility and conversion on Amazon.
Community Engagement - Work with global community team and actively engage FPS and keyboard enthusiast communities.
NPI - Support new product introduction (NPI) review programs / GTM execution
Razer · Irvine, CA