Product Specialist

Benefits

Additional Information

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions. Plans and completes operational outbound marketing activities for assigned products. Job Description Digital Oncology and Advanced Oncology Solutions team. You will be the critical bridge between the Global Business Line (BL) and the China market, responsible for the successful localization of cutting-edge DO&AOS solutions. You will be deeply involved in the product lifecycle-from market requirement analysis, localization design, and pricing strategy to regulatory registration and post-launch portfolio optimization. You need to deeply understand clinical needs and technology trends while possessing strong business acumen to drive growth by building competitive product solutions and business cases. You are responsible for Product Marketing Design product offerings and corresponding pricing strategies Define customer segmentation and value proposition Educate both internal and external stakeholders on Varian DO&AOS portfolio Collect needs and propose product optimization plan Generate demands in new and existing markets to maximize sales Create sales collateral and tools that align with the buying process and help to move prospects and customers through the sales cycle Assist Sales and Pre-Sales to provide deeper dives into the Varian DO&AOS portfolio Conduct in-depth market and financial analysis for new product introductions, major enhancements, or new market opportunities. Write and submit compelling business cases to provide key rationale for management investment decisions Analyze market feedback and competitive landscape for standalone products, proposing and driving feature enhancements and improvements. Commercial Development Collaborate with different teams to create and maintain selling process of DO&AOS products. Work with Operation and Sales teams, do the monthly review and business analysis Manage quotation and other tender supports Market Communication Drive marketing programs that articulate the values of Varian DO&AOS products, e.g., co-branding, events, product videos, website copy, blog posts, KOLs management, show site building etc. Speak and present both internally and externally to promote the story of DO&AOS You are a part of Varian DO&AOS business team, you would base in Beijing or Shanghai and report to Business Marketing Head, developing marketing plan to grow DO&AOS business in Greater China. To succeed in this role, you should have the following skills and experience Minimum 5+ years of experience in product marketing, product management, or strategic marketing within the high-tech medical industry (Healthcare IT, Medical Devices, Digital Health Solutions, Radiation therapy). Familiar with clinical techniques and application software of Radiation Therapy, such as Oncology Information System, Cloud solution, Virtualization software, and Healthcare information software etc. Proven record of successful product launches and management. Proven record of commercial development and maintenance. Collaborative mindset to work with cross-section contact parts. Strong communication and interpersonal skills. Excellent written and verbal skills and capability to sell ideas well through. presentations. Key areas of responsibilities Marketing Plan and Execution - Supporting the Head of Marketing in creating the Health System Marketing Plan for the Market by providing Business specific Customer Insights and the global Business Strategy - Driving the Business specific execution of the Health Systems Marketing Plan and translating and aligning those with the BMC plans - Supporting the Business Marketing & Sales Leader (PD, IGT, CC) in the BMC process (products, services, and solutions) - Providing Market and Customer Insights and Trends to the Business - Performance Management of assigned Portfolio of Product, Solutions, and Services Perfect NPI - Supporting the Business by providing market insights and trends and reviewing the value proposition and global plans in the in the product development phase and localizing it for the market (Local Launch Brief) - Responsible to form the cross-functional team required to plan and execute a product launch - Responsible to drive local product launches in line with the global strategy and the overall market's business and marketing strategy Marketing Sales Support - Capture, assess, and act on win/loss analysis - Creates localized assets and content for the sales teams in close collaboration with Marketing operations. - Supporting sales teams with background knowledge, market insights, competitive insights, instruments, and tools to support them in maximizing business opportunities. - Poin