Senior Technical Business Development Manager, AWS Marketplace
External
Amazon Web · Seattle, WAPrepare for this interview
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About the role
AWS Marketplace is a curated digital catalog where companies find, buy, deploy, and manage third-party software, services, data, and AI agent solutions to run their
Additional Information
This position is part of the AWS Specialist and Partner Organization (ASP). Specialists own the end-to-end go-to-market strategy for their respective technology domains, providing the business and technical expertise to help our customers succeed. Partner teams own the strategy, recruiting, development, and growth of our key technology and consulting partners. Together they provide our customers with the expertise and scale needed to build innovative solutions for their most complex challenges. Are you a customer-obsessed builder with a passion for shaping how software, data, and AI-powered solutions are discovered, purchased, and deployed at scale? Do you have the technical depth, AWS Marketplace fluency, and partner ecosystem experience to influence product direction and drive feature adoption across a global community of sellers and buyers? Join the AWS Marketplace Business Development team to help define and launch the next generation of Marketplace capabilities. At Amazon Web Services (AWS), we are hiring a Sr. Technical Business Development Manager to serve as the connective tissue between our seller and buyer ecosystem - including ISVs, channel partners, and consulting partners - and the AWS Marketplace product and engineering teams. You will own the full lifecycle of feature development and adoption, from early-stage validation through launch and beyond, and serve as an external ambassador for Marketplace at partner conferences, industry events, and community forums. This is not a traditional sales or business development role. You will operate with the rigor of a product manager and the external credibility of a seasoned partner advocate, driving alignment across engineering, product, field sales, legal, and tax teams to ensure that what we build resonates with the market and achieves measurable adoption. Key job responsibilities Feature Validation and Voice of the Customer - Design and run structured feedback programs - including beta programs, pilot launches, and advisory councils - with ISVs, channel partners, consulting partners, and buyers to validate early-stage Marketplace feature concepts. - Represent seller and buyer voice in product reviews and engineering discussions, synthesizing findings into clear recommendations for product and engineering leadership. - Build scalable mechanisms to continuously collect and route partner and customer feedback to the right product and engineering teams. Go-to-Market Launch Ownership - Own go-to-market strategy and execution for Marketplace feature launches, including enablement materials, partner communications, and field readiness programs across software, services, data, and AI agent solutions. - Track post-launch adoption metrics and develop remediation plans where adoption falls short; close the loop with product and engineering teams with structured findings. - Leverage AI productivity tools to scale partner outreach, synthesize feedback signals, and accelerate the development of launch content and enablement materials. Marketplace Evangelism and Community Engagement - Represent AWS Marketplace at partner conferences, industry events, and community forums as a credible advocate for Marketplace capabilities across the full range of software, data, services, and AI agent offerings. - Develop and deliver presentations, demos, and thought leadership content for audiences ranging from technical practitioners to C-suite executives. - Build a network of engaged advocates and early adopters who can support beta programs and provide ongoing product feedback. Partner and Field Engagement - Build and manage senior-level relationships with ISVs, channel partners, consulting partners, and key buyers to drive feature adoption and surface new product opportunities. - Collaborate with field sales, partner management, and alliance teams to co-develop go-to-market motions and accelerate Marketplace adoption within key accounts and segments. - Identify and pursue business development opportunities that emerge from product launches, market trends, or gaps in the current Marketplace seller and buyer experience. A day in the life No two days look the same. You might spend your morning in a product review, presenting beta feedback from software vendors and consulting partners and recommending roadmap adjustments. By midday, you are briefing a partner executive on a feature launching next quarter - a new transaction model, an AI agent listing capability, or a channel program update. In the afternoon, you are on stage at a partner conference representing Marketplace to hundreds of vendors and service providers. You close the day tracking adoption signals and routing friction patterns back to the product team. This role rewards curiosity and comfort with ambiguity in equal measure.