Director, RGMX, RS

About the role

Job Description Summary: Director, RGMX, S erbia Function: Operations / Customer & Commercial Reports To: Senior Director, Operations, RS Hiring Country: Serbia (RS) Leadership Level: Director / Career Group C Role Purpose At The Coca Cola Company, we are not just refreshing beverages-we are refreshing careers. Join our Operations and Customer & Commercial organization and help shape the future of our brands in one of Europe's most dynamic markets. The RGMX Director, Serbia is responsible for designing and executing the market's end to end Revenue Growth Management & Execution agenda to unlock sustainable topline revenue growth and margin expansion. Operating as a key commercial thought leader within the Serbia franchise, this role partners closely with bottling, marketing, finance, and commercial teams to localize European RGMX strategies, strengthen price-pack architecture, and ensure disciplined execution in market . You will champion affordability, premiumization, portfolio optimization, and channel execution excellence-ensuring S erbia delivers strong transaction, mix, and margin outcomes through integrated RGMX routines. Scope - Geography: S erbia ; collaboration across CCH markets and Europe OU. - System: Works closely with the bottler and KO system partners. - Team: Part of a networked OU/market team including Operations, Commercial, Marketing, Finance, S&I, and bottler stakeholders. What You'll Do (Key Responsibilities) - Identify market specific consumer, shopper, and customer opportunities that drive incremental volume, value, mix, and margin for the S erbian business. - Localize and activate European RGMX big bets, influencing system partners (bottler, Franchise GM, Marketing, Commercial, Finance) to embed these approaches successfully in market . - Ensure end to end RGMX strategy execution-from OBPPC design and pricing guardrails through to in store activation-aligning with Finance, Marketing, Bottler, and CCH leadership. - Strengthen affordability and premiumization strategies, leveraging entry packs at key price points, value for money propositions, and occasion led premium formats. - Partner with S&I to embed RGMX ambitions into ABP and LRP, ensuring RGMX levers (pack, price, promo) are grounded in robust insights and market performance. - Analyze performance of all RGMX levers, conducting deep dives on pack, price, promo and developing mitigation or acceleration plans based on elasticity, mix, and competitive dynamics. - Drive portfolio and innovation optimization, ensuring NPDs meet business thresholds, align with segmentation, and support OU led growth priorities. - Support margin improvement in Modern Trade and key channels, collaborating with Commercial teams on promo architecture, trade spend efficiency, and category value creation. - Champion governance and execution excellence, contributing to PICOS localization, routines, capability building, and cross market best practice sharing. - Act as a key member of the OU RGMX SME network, building capability across affordability, premiumization, portfolio optimization, margin expansion, and advanced analytics. Qualifications & Success Parameters - 7+ years experience in RGM, commercial planning, or broader commercial/operations execution roles. - Strong technical foundation in OBPPC, segmentation, value to market, innovation, and channel strategy. - Proven ability to simplify and communicate complex RGM concepts for senior stakeholders. - End to end commercial mindset-from strategic planning to in store execution. - System experience and/or bottler experience desirable. - Strong ability to influence in a cross functional , cross system environment; skilled in securing alignment and embedding routines. - Excellent communication skills with the ability to work effectively with KO leaders and bottler senior management. - Well developed project management, business development, and negotiation capabilities. - High analytical acumen; experience leveraging insights, elasticity, and analytics tools to guide recommendations. - Travel: Periodic travel across CCH markets region for routines, customer visits, and bottler engagements, with occasional broader travel. What We Can Do For You - Join our team and contribute to driving the growth of some of the world's most iconic & innovative Brands. - Impact at Scale: Lead a high-visibility growth agenda across Europe OU with direct influence on commercial outcomes. - Growth & Learning: Access to global best practices, networked capabilities and continuous learning in next-gen RGMX. - Empowered Culture: Work in an inclusive, agile environment that rewards innovation, collaboration and performance. Confidentiality All information received will be treated confidentially and used solely for recruitment purposes in line with applicable data protection regulations. This job description outlines the general nature and key responsibilities of the role. It is not an exhaustive list. Duties may evol