HVAC Paid Media Specialist (Google Ads & LSA)

Responsibilities

• Manage and optimize paid media campaigns for HVAC and home-services clients across Google Ads (Search, PMAX, Display, Video, Remarketing)
• Own Google Local Services Ads (LSA) setup, optimization, and ongoing performance
• Optimize campaigns for call volume, lead quality, CPA, and booked jobs
• Implement and troubleshoot conversion and call tracking using GA4, Google Ads, and lead-tracking platforms
• Apply automated bidding strategies aligned to service-based lead generation
• Analyze performance trends and identify scaling or efficiency opportunities
• Coordinate messaging, targeting inputs, and performance feedback with internal teams and external vendors
• Document optimization workflows and best practices for repeatable execution
• Stay current on Google Ads, LSA updates, and local advertising best practices
• Required Qualifications
• Direct, hands-on experience running paid ads for HVAC or home-services businesses (HVAC, plumbing, electrical, roofing, cleaning, etc.)
• Strong experience with Google Ads for local lead generation (Search, PMAX, Remarketing)
• Experience working in an Agency environment
• Proven experience managing and optimizing Google Local Services Ads (LSA)
• Working knowledge of GA4, call tracking, and attribution fundamentals
• Data-driven mindset with strong analytical and optimization skills
• Non-negotiable: Prior professional remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar), and experience supporting US- or UK-based companies. Candidates without this experience will not be considered.
• This role is specifically for candidates with HVAC or home-services paid media experience. Generic SaaS or ecommerce backgrounds are not sufficient.

Requirements

• Experience managing Meta Ads for local lead generation
• Familiarity with WhatConverts, CallRail, or similar lead-tracking platforms
• Working knowledge of Google Tag Manager
• Experience coordinating with Programmatic or CTV partners
• Exposure to AI-driven automation and reporting tools
• Tools & Technology
• Google Ads, Google Local Services Ads (LSA)
• Meta Ads Manager
• Google Analytics 4 (GA4)
• Lead and call tracking platforms (WhatConverts, CallRail, or similar)
• Reporting dashboards (Looker Studio or similar)
• Remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar)
• Please NOTE
• We connect top talent with vetted employers, competitive pay, and real growth opportunities.

Benefits

Additional Information

Join Hire Hangar and work with fast-growing global companies while building a long-term, remote career. Job Title HVAC Paid Media Specialist (Google Ads & LSA) Location Remote Time Zone US Time Zones (EST-PST) Role Overview We are seeking an HVAC Paid Media Specialist to own and optimize lead-generation campaigns for HVAC and home-services businesses across the US. This is a hands-on, execution-focused role designed for someone who has direct experience running paid ads for HVAC or similar service-based industries and understands how to drive calls, booked jobs, and revenue-not just clicks. This role focuses heavily on Google Ads and Google Local Services Ads (LSA) , with additional exposure to Meta Ads and upper-funnel channels. Candidates without real HVAC or home-services paid media experience will not be considered.

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