We are seeking a strategic and data-driven Director of Omnichannel Analytics to lead the measurement, optimization, and strategic insight generation for our promotional and digital initiatives.
In the rare disease space-where audiences are small, journeys are complex, and impact is profound-this role is critical to ensuring that every interaction is meaningful, compliant, and effective and efficient.
Strategy And Leadership
Develop and execute a comprehensive omnichannel analytics strategy aligned with the objectives of the business.
Lead omnichannel analytics, insights, data architecture, and testing roadmap, and related communications to both Marketing and Commercial Analytics leadership across products.
Analyze customer behavior, engagement, and exposure to identify and characterize key customer segments. Collaborate with sales and marketing teams to develop robust targeting strategies, multi-channel mix models, and message optimization tailored to each unique customer journey.
Build and lead a small, high-performing, omnichannel analytics team in the longer term.
Digital Performance Measurement & Optimization
Lead end-to-end measurement of digital marketing performance across channels, including websites, paid media (digital and non), email/CRM, social, and programmatic campaigns.
Analyze HCP and patient exposure and engagement journeys to identify opportunities for optimization and development of future initiatives.
Define and track KPIs aligned to brand objectives, including awareness, engagement, conversion, and patient support outcomes.
Develop dashboards and reporting frameworks that provide clear, real-time visibility into performance.
Advanced Analytics & Experimentation
Own test-and-learn roadmap across channels including test design and implementation either internally or vendor-enabled.
Apply advanced analytics techniques, including attribution modeling, multi-channel mix modeling, and predictive analytics, to optimize marketing investments. Assess current and future audience models for use across channels.
Partner with Marketing, Commercial Analytics and Data Science to explore next-best-action and AI-driven personalization opportunities.
Data Integration & Technology Enablement
Collaborate with IT to ensure seamless integration of digital data sources (web analytics, CRM, media platforms, consented patient data).
Ensure accuracy, consistency, and governance of digital data across platforms.
Evaluate and implement digital analytics tools and technologies (e.g., Google Analytics, Adobe Analytics, CDPs, BI platforms).
Design architecture, roadmap, and source prioritization for marketing data ideal state across products.
Where You'll Work
This is a hybrid role and requires in-office collaboration 2-3x per week in our San Francisco and Palo Alto offices.
Requirements
Bachelor's degree in a quantitative field (e.g., Statistics, Economics, Data Science, Engineering); advanced degree (MBA, MS, PhD) preferred.
8+ years of experience in analytics, with a strong focus on digital or omnichannel analytics, preferably in the pharmaceutical/biotech industry.
Solid understanding of advanced statistical measurement and analytics techniques, including strong familiarity with data mining and exploratory analytics tools such as SQL, R or Python
Expertise in omnichannel analytics, marketing performance measurement, and customer journey a
Additional Information
Mavericks Wanted
When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on
In 2015, we pioneered a "moneyball for biotech" approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible.
Together we define white space, push boundaries, and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentation-including the ethical & thoughtful use of AI to improve clarity, speed, and quality of work.
Bridgebio · San Francisco - 1800 Owens