The Creator Marketing team at Prime Video and Amazon MGM Studios sets the social marketing strategy by way of creator for all of Amazon's original titles and Prime Video as a brand and streaming service. They create bespoke strategies for all series, movies and brand campaigns that are creator focused and led.
Requirements
4+ years of professional non-internship marketing experience
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Experience collaborating with cross-functional teams
4+ years experience in brand marketing and creator strategy
Experience with influencer/creator management in marketing campaigns
Understanding of the media and entertainment industry
Understanding of social media platforms and creator ecosystems
Experience using data, metrics and digital marketing tools to inform strategy
Experience leading strategy and execution
Experience building relationships and communicating effectively with stakeholders
Experience developing repeatable creator formats on social media
Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process
Experience in global brand creator marketing management
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Additional Information
Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video.
We are seeking an experienced Brand Creator Marketing Manager to lead the strategy and planning for creator marketing initiatives across Prime Video and Amazon MGM Studios (PVS). The role will lead and execute comprehensive creator-focused brand marketing strategies across Amazon MGM Studios and Prime Video, fostering creator partnerships that enhance brand visibility and engagement while maintaining alignment with overall business objectives both US and globally. This position will play a crucial role in developing data-driven insights to drive creator growth, brand awareness and excitement for Prime Video.
Key job responsibilities
Content Strategy & Management:
- Develop and implement strategic frameworks for creator content collaboration across brand channels
- Oversee creator content curation and distribution on brand handles
- Collaborate with title leads to seamlessly integrate brand elements into creator content, when and where necessary, creating a cohesive PVS creator strategy
- Support and implement the paid boosting creator content strategy
- Evaluate and select content that aligns with brand strategy and messaging
Creator Relationship Management:
- Manage relationships with contracted creators who will be our brand ambassadors
- Assist the team with brand
- Align creator partnerships with broader brand initiatives
- Serve as primary liaison between creators and internal brand teams
Strategic Planning & Integration:
- Create and execute creator brand activation strategies around key cultural moments and/or brand + title campaigns
- Connect dots and strategies between title creator leads and the brand team
- Represent creator marketing interests in broader brand strategy discussions
- Lead creator strategy development for key campaigns
Event & Cultural Moment Strategy:
- Develop and implement creator-focused strategies for major industry events
Global Collaboration:
- Partner with international teams to ensure consistent creator brand strategy
- Facilitate cross-regional creator opportunities
- Align global creator initiatives with local market needs
Amazon.com · Culver City, CA