BS/BA with 12+ years of pharmaceutical industry marketing or combination of marketing along related industry experience (sales, market research)
Must have led creation of brand media/digital strategy and execution plans
Experience in highly competitive markets
Experience directing media and agency partners, including budget tracking and management
Proven cross-functional agility and collaboration skills with the ability to influence and generate consensus through inclusion
Excellent interpersonal, oral and written communication skills
Ability to remain calm in the face of challenges and lead with confidence and positivity during periods of ambiguity and change
Self-directed but seeks alignment with brand leadership and keeps them regularly informed on digital performance
Supervisory Responsibilities: Yes
Computer Skills: PC, Microsoft Office
Travel: 10-15%
Global Competencies
When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.
Fosters Teamwork
Provides and Solicits Honest and Actionable Feedback
Self-Awareness
Acts Inclusively
Demonstrates Initiative
Entrepreneurial Mindset
Continuous Learning
Embraces Change
Results-Oriented
Analytical Thinking/Data Analysis
Financial Excellence
Communicates with Clarity
Benefits
Equity / stock optionsPerformance bonus
Additional Information
BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.
General Description:
The BeOne Hematology Franchise is seeking a Senior Director/Executive Director to lead non-personal promotion strategy and execution. The Hematology Franchise has a market-leading brand with BRUKINSA, just received approval on BEQALZI, and is on track to launch its third product. As our digital presence expands, this is a critical role to define and drive digital strategy and flawless execution across channels for all three brands, while aligning how BeOne delivers across functions. This position reports to the Vice President, Hematology Marketing.
Essential Functions of the Job:
Develop a digital strategy balancing the needs of all hematology brands throughout their lifecycles and approved indications.
Establish framework for how all functions across BeOne operate collaboratively, efficiently and compliantly in the digital universe.
Own the digital media plan for both HCP and Consumer for each brand as well as serve as lead and owner of the relationship with the media agency.
Work with each of the brand leads to ensure digital plans are aligned with the brand strategic plans.
Lead the BeOne cross functional NPP Core Group that includes brand marketing, Customer Enterprise Team, Global Medical Affairs, Corporate Affairs along with Digital Strategic Execution members.
In collaboration with Global Technology Services, develop and optimize BeOne's Omnichannel Ecosystem to ensure brands are efficiently reaching customers on a 1:1 level.
Collaborate with Global Insights & Analytics to report performance metrics on media plans and tactics back to the brand and offer insight on how to optimize each plan through tools like Promo-Mix modeling.
Develop quarterly performance presentations that reflect reach, digital SOV, brand spend vs competitors, mROI and overall Rx lift.
Collaborate with promotions brand team members on quarterly flight plans for all digital channels (i.e. display, social, custom).
Own digital budgets for each brand, including media.
Ensure compliance with all L egal, R egulatory, Privacy, and Pharmacovigilance requirements.
Establish clear goals and align team efforts with business objectives and priorities.
Education Required:
Bachelor's degree in business, marketing, life sciences or a related field
MBA or advanced degree preferred
Beigene · Remote