Build, maintain, and send EDM campaigns via Oracle Responsys in conjunction with the Consumer Retention Manager and Renewal Business Manager
Manage and operate the PMAC direct messaging platform, ensuring messages are correctly configured, tested, and deployed
Handle high volumes of campaign work simultaneously, prioritising tasks according to business value and deadline urgency
Proofread all outgoing communications to ensure accuracy, correct localisation, and high production quality across all market variants
Coordinate with copywriters, marketing specialists, and regional managers to gather assets and approvals before send
Report on campaign results and delivery metrics to eCommerce, renewal, and marketing managers
Iteration & delivery management
Act as Iteration Manager within an Agile delivery team, ensuring smooth day-to-day operation of the development and marketing delivery cycle
Identify and communicate the resources, tools, and environments needed to successfully deliver each iteration
Ensure team members understand their tasks, responsibilities, and deadlines at the start of each iteration
Track iteration progress daily, surface blockers early, and ensure iteration commitments are met
Provide Agile project status reporting including iteration burn-down, release burn-up charts, and feature progress updates
Work with Product Owners to define goals for releases and iterations using Agile inception techniques ensuring work is well planned, structured, and estimated
Interface with Product Owners for ongoing clarification and prioritisation of backlog items
Stakeholder collaboration
Meet regularly with eCommerce, renewal, and marketing managers to discuss business objectives, campaign requirements, and delivery timelines
Provide internal time-and-materials (T&M) estimates for campaign and digital marketing work across the online business
Work as an integrated member of a cross-functional team including web developers, copywriters, eCommerce managers, and regional marketing specialists
Foster a positive team environment focused on shared goals, morale, and an enjoyable working atmosphere
Carry out additional duties as directed by the Director, eCommerce Operations
Requirements
Essential skills
Hands-on experience building and sending EDM campaigns, including HTML/CSS email development
Excellent HTML and CSS skills with a strong understanding of email rendering across clients and devices
Proficiency with email distribution platforms and marketing automation tools
Strong time management and organisational skills able to manage multiple campaigns and deadlines simultaneously
Exceptional attention to detail and accuracy, particularly in proofreading multilingual content
Strong English communication skills written and verbal
A professional, methodical approach to time, costs, and deadlines
Ability to work well under pressure and as part of a distributed, cross-functional team
Creative problem-solving skills and the confidence to propose and advocate for ideas
Preferred skills
Experience with Oracle Responsys or a comparable enterprise email platform
SQL skills for querying audience lists and campaign data
Familiarity with Agile delivery methodologies and iteration management practices
Experience with design and photo-editing software (Adobe Creative Suite or equivalent)
Understanding of eCommerce and subscription renewal business models
Experience working with Japan and/or Taiwan market campaigns understanding of localisation requirements, cultural nuances, and regional consumer behaviour
Be Passionate.
Be Innovative.
Be a Trender.
Be #EngineeredToDoGood.
Additional Information
As the number of cyberattacks and digital threats continue to grow, our world needs more passionate and innovative individuals who seek to be trailblazers in and shapers of the rapidly evolving cybersecurity landscape.
At Trend Micro, we offer tremendous opportunities that will challenge and equip you to become engineered to do good in whatever path you take. By choosing to be an agent of change, you will be part of an impactful mission that aims to make the world safe for exchanging digital information.
Trend Micro · Manila, Philippines