Strategy & Solutions : Develop and implement cutting-edge influencer marketing strategies and solutions for all P&G brands in Russia, leveraging global best practices and local insights.
End-to-End Management : Oversee the entire influencer marketing process, including planning, execution, and post-campaign analysis.
Agency & Partner Management : Manage relationships with influencer marketing agencies, ensuring high-quality selection processes, effective negotiations (in collaboration with purchasing), and adherence to contract and payment terms.
Cross-Functional Collaboration : Act as a central hub, tying together category teams (for consumer research and briefing), agencies, purchasing, and global teams to ensure seamless campaign delivery.
Performance & Analytics : Define, monitor, and analyze key performance indicators (KPIs) for influencer campaigns, providing actionable insights and optimization recommendations.
Innovation & Best Practices : Stay abreast of the latest influencer trends, tools, and platforms, incorporating learnings from other P&G markets and competitors to foster continuous improvement.
Governance & Compliance : Establish and enforce clear guidelines, processes, and standards for all influencer activities, ensuring full compliance with P&G policies, local regulations, and ethical marketing practices.
Compensation & Benefits
Monthly salary starting from 240 000 RUB gross monthly
Annual bonus
Unique flexible benefit program Flex4Me for your wellbeing - 10 000 RUB gross monthly
Monetary incentives for long-/short-term achievements
Medical, travel, and life insurance
Sick and parental leaves paid up to the full salary
Hybrid schedule and flexible working hours
Access to P&G's global comprehensive training portfolio
Relocation support in case of relocation >50 km from the place of permanent residence
Access to the corporate provider of discounts and many more
Job Qualifications
The job requires you to be based in Moscow (or you should be ready to move to Moscow with the company's support)
Any higher education degree
Proven experience (2-4 years) in influencer marketing, preferably within a growing eCommerce-first company or a leading agency in Russia
Deep understanding of the Russian influencer landscape, platforms, analytical tools, and consumer behavior
Strong analytical skills and ability to gain actionable insights from data
Excellent communication and negotiation skills
Demonstrated ability to manage multiple stakeholders and complex projects
Fluent English (Upper-Intermediate/B2 or higher level)
Readiness for a full-time work schedule (40 hours per week)
NB: A technical interview will be part of the selection process to assess your hard skills.
Just so you know
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, age, marital status, citizenship, HIV/AIDS status or any other legally protected factor
No immigration sponsorship is available for this position
Job Schedule
Full time
Job Number
R000151951
Job Segmentation
Experienced Professionals
Benefits
Flexible schedulePerformance bonusParental leave
Additional Information
Job Location
Moscow
Job Description
Найм в ООО «Проктер Энд Гэмбл Дистрибьюторская Компания»
We are looking for a new member in our team of experienced Brand Management professionals!
Working in Brand Management at Procter & Gamble means being more than just a marketer, it means being a total business owner. We are seeking individuals enthusiastic about driving constructive disruption through empowered, agile, and accountable leadership.
We are seeking an experienced and dynamic Influencer Marketing Manager to join our team. This pivotal role will be responsible for leading our influencer strategy across all P&G categories, driving impactful campaigns from concept to execution.
Procter & Gamble · Moscow