Heron Power is a startup company building cutting-edge power electronics for the 21st-century grid. We aim to debottleneck the growth of electricity generation and consumption with scalable, innovative, and less costly hardware solutions, accelerating the electrification of everything.
Our first goal is to build better converters (inverters & rectifiers) to connect large-scale renewables, storage, and loads to the grid. Heron Power's leadership team is made up of seasoned veterans who have designed and shipped gigawatts of power conversion products over the past decade.
Job Overview
Heron Power is transforming the infrastructure that powers our grid by developing industrial power electronics purpose-built for the 21st-century grid. The energy demand crisis is here and we're building the answer.
How You Will Contribute
Manage Narrative Architecture: Define Heron's voice and vocabulary that holds across every channel and audience. The blog, the customer brief, the LinkedIn post, and the press pitch should all sound like they come from the same company with the same conviction. Your job is to make sure they do.
Drive the Editorial Pipeline: Own the content calendar end to end - what gets made, when it ships, how it maps to the BD calendar and company milestones.
Shape Channel Strategy and Distribution: Own the blog, newsletter, and LinkedIn. You have a clear point of view on what goes where and why. You test new channels, revamp existing ones, and identify opportunities to amplify Heron's story at the right moments.
Leverage Earned Media: Build relationships with the journalists and publications that matter in energy, infrastructure, and climate tech. Place stories proactively. Manage inbound press. Position Heron's leadership as credible voices in the conversations shaping this industry.
Requirements
Must Have Requirements
7-10 years in B2B communications, content strategy, or technical marketing, ideally in energy, climate tech, deep tech, or infrastructure. You know the difference between what an investor needs to hear and what a customer needs to understand.
Strong writing at the center of everything you do. You can write the technical explainer, the customer brief, and the newsletter.
A track record of delivering communications initiatives with measurable outcomes.
Fluency with AI tools. You use them to extend your output and operate at the capacity of a larger team. Your strategic judgment is your own .
What Success Looks Like
By the end of year one: Heron has a clear, consistent voice in the market. Our content pipeline is running. The right journalists know who we are. Customers and partners
Heron-power · Scotts Valley