Develop and execute global go-to-market strategies for instrument and informatics solutions
Lead integrated, multi-channel demand generation campaigns across digital, events, and field marketing
Translate product positioning into compelling value propositions, messaging, and customer journeys
Define segmentation, personas, and targeting strategies to drive engagement and pipeline
Growth Marketing & Demand Generation
Drive scalable, data-driven marketing programs across web, email, paid media, social, SEO/SEM, and marketing automation
Optimize lead generation, conversion, and pipeline contribution through continuous testing and performance analysis
Partner with Sales to improve lead quality, funnel progression, and revenue outcomes
Digital & Integrated Experience
Own digital campaign orchestration and customer experience across web journeys, landing pages, and conversion paths
Ensure alignment of instruments, software, and services messaging across all channels
Support development of integrated solutions positioning to strengthen market differentiation
Product & Portfolio Marketing Partnership
Partner with Product Marketing to support product launches and lifecycle campaigns
Translate technical capabilities into customer-centric benefits for scientific and clinical audiences
Support commercialization of new innovations and growth initiatives
Performance & Insights
Track and report campaign performance against KPIs (MQLs, conversion, pipeline, ROI)
Use data, customer insights, and market trends to optimize campaigns and inform strategy
Manage budgets and prioritize investments to maximize impact
Requirements
Required
Bachelor's degree in Life Sciences, Business, or equivalent; MBA preferred
8+ years of experience in B2B marketing, preferably in life sciences, instruments, or informatics
Strong experience in demand generation, digital marketing, and multi-channel campaign execution
Proven ability to translate customer insights into effective messaging and commercial programs
Experience supporting product launches and integrated go-to-market strategies
Data-driven mindset with strong analytical and ROI management skills
Track record of cross-functional leadership in a global, matrixed environment
Experience with marketing automation platforms (e.g., Marketo) and digital analytics tools
Preferred
Experience marketing complex solutions combining instruments, software, and services
Background in scientific or technical marketing (e.g., genomics, life sciences, healthcare)
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-sol
Benefits
Health insurance
Additional Information
As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters' innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters' passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
Role Summary
The Senior Marketing Manager, Instruments & Informatics is a high-impact, strategic global marketing role for someone who enjoys turning customer insights into growth. You will lead integrated marketing programs that drive demand, adoption, and revenue for instrumentation and informatics solutions, while shaping scalable, multi-channel campaigns that build pipeline, improve conversion, and strengthen market leadership.
In this role, you will work across Product Marketing, Growth Marketing, and Regional Marketing to align positioning, campaigns, and digital experiences across regions. It is an opportunity to make a visible commercial impact by improving pipeline contribution, ROI, and adoption of integrated instrument and informatics solutions.
Becton Dickinson · - Milpitas 135, CA