Marketing Manager

About the role

At Corebridge Financial, we believe action is everything. That's why every day we partner with financial professionals and institutions to make it possible for more people to take action in their financial lives, for today and tomorrow. We align to a set of Values that are the core pillars that define our culture and help bring our brand purpose to life: We are stronger as one: We collaborate across the enterprise, scale what works and act decisively for our customers and partners. We deliver on commitments: We are accountable, empower each other and go above and beyond for our stakeholders. We learn, improve and innovate: We get better each day by challenging the status quo and equipping ourselves for the future. We are inclusive: We embrace different perspectives, enabling our colleagues to make an impact and bring their whole selves to work. Who You'll Work With We tell the powerful story of how Corebridge makes it possible for more people and institutions to take action in financial lives - for their own and on behalf of others. Our team designs and executes advertising programs, internal and external communications strategies, and client and prospect engagement programs to showcase who Corebridge is to our customers, distribution partners and employees. Our team oversees brand positioning and strategy, digital and social media, employee and executive communications, media relations, industry research and thought leadership, product marketing, customer regulatory communications, and social impact and sponsorship programming. This role is instrumental in helping Corebridge Financial execute strategic marketing initiatives that support annual sales, marketing, and business growth goals, while enhancing ease of doing business for sales partners and customers. The Marketing Manager plays a critical role on the Distribution Marketing & Business Development Initiatives team, supporting Seismic and MarTech-enabled sales enablement initiatives across Life Insurance and Individual Retirement. This role contributes to the strategy, execution, governance, and optimization of Seismic, partnering closely with Sales, Marketing, Compliance, IT, and key distribution partners to drive engagement, adoption, and measurable business outcomes. Key responsibilities include: Serving as Seismic internal champion, librarian and administrator, providing support to Seismic team, driving adoption, best practices, and innovative use of MarTech to support sales growth. Owning the curated marketing content library , ensuring accuracy, compliance, organization, expiration management, and firm-specific approval requirements (including Allstate and other key partners). Consulting directly with sales partners on a 1:1 basis to develop client-specific content and customized Digital Sales Rooms (DSRs) for strategic sales initiatives and campaigns. Designing, building, and maintaining Seismic digital sales room templates , and supporting the sales organization in tailoring them for targeted client and firm campaigns. Managing 70+ Seismic user licenses , including onboarding, offboarding, access governance, and coordination with IT. Delivering ongoing group and 1:1 training , troubleshooting, and hands-on sales support to enable effective use of the Seismic platform. Acting as a key liaison across Product Marketing, Compliance, Legal, Sales Enablement, Thought Leadership, and IT to ensure seamless execution and alignment. Maintaining strong, trusted partnerships with Ad Review, Compliance, Legal, and key distribution partners , ensuring marketing materials meet complex regulatory and firm-specific requirements. Leading the end-to-end development of new Seismic marketing materials , from concept and approvals through implementation and performance measurement. Partnering with Sales Reporting, Salesforce, and IT to develop robust metrics, dashboards, and reporting , telling the Seismic story through engagement, usage, and sales attribution insights. Supporting strategic IR and Life focus firm campaigns , leveraging approved content where appropriate. Leading Seismic-enabled communications for key industry events and conferences , including: Development of custom conference Digital Sales Rooms (pre- and post-event) QR-code driven engagement strategies Targeted pre- and post-conference email campaigns that generate warm leads for follow-up Education and Experience Bachelor degree required, 3+ years of professional marketing experience Highly self-directed and motivated with excellent interpersonal and presentation skills and an ability to work in collaboration with other business units. Strong writing and communication skills, Excellent attention to detail Ability to cope with change and thrive in a fast-paced environment. Ability to work autonomously or in a close team environment. MarTech experience required, knowledge of Seismic / Salesforce or similar a bonus. Demonstrated success in marketing from conception