As Principal Product Marketing Manager for Sprinklr Service, you will be the strategic owner of one of Sprinklr's most critical and fastest-growing business lines. Reporting to the VP of Product Marketing and embedded within the Product Marketing Center of Excellence ( CoE ), you will define how Sprinklr Service is positioned, differentiated, and brought to market globally. This is a senior individual contributor role that requires deep CCaaS expertise , sharp strategic instincts, and the ability to drive both global strategy and cross-functional execution at scale.
You will own the full product marketing mandate for Sprinklr Service - from foundational messaging architecture to supporting competitive intelligence, thought leadership, and GTM strategy - while working closely with Product Management, Outbound Product Marketing teams, Sales, and Marketing to ensure Sprinklr Service wins in the market.
Responsibilities
Strategic Positioning & Market Leadership :
Define and own the global positioning and messaging architecture for Sprinklr Service - articulating a differentiated "Platform + AI" narrative that resonates with Contact C enter and Customer Service leaders
Set the strategic direction for how Sprinklr Service competes and wins in the CCaaS and customer service technology market
Develop and continuously evolve core value propositions, messaging pillars, and competitive differentiation strategies for the entire Service portfolio
Establish scalable GTM frameworks and positioning playbooks that Outbound P roduct Marketing teams can customize and execute across regions and market segments
Serve as the internal authority on the CCaaS market - bringing deep category expertise that informs product direction, sales strategy, and marketing investment
Go-To-Market Strategy & Execution :
Lead global GTM strategy for all Sprinklr Service product introductions-from 0-to-1 launches to incremental feature releases
Build and own launch playbooks, ensuring cross-functional alignment across Product, Sales, Customer Success, and Marketing
Design programmatic sales plays for Service - land motions targeting new accounts and expand motions for existing customers-in collaboration with Sales Leadership and Outbound P roduct Marketing teams
Own release marketing strategy for Service products, ensuring every release is translated into clear customer value narratives and market-facing communications
Market Intelligence & Thought Leadership :
Own corporate-level competitive positioning for Sprinklr Service - defining how we compete against key players in the CCaaS space
Partner with the Competitive Intelligence team to leverage market research, customer interviews, and win/loss analysis to continuously sharpen Service positioning
Build Sprinklr's authoritative voice in the CCaaS and customer service market through high-impact thought leadership - POVs, industry research, executive keynotes, analyst briefings, and strategic content
Partner with the Analyst Relations team to support Gartner, Forrester, and IDC briefings and evaluations, providing Service-specific positioning, messaging, and competitive insights
Content Strategy & Enablement Framework :
Own the comprehensive Bill of Materials (BoM) strategy for Sprinklr Servic e - defining content hierarchies, asset priorities, and quality standards
Develop foundational collateral that Outbound P roduct Marketing teams and field teams rely on: battle cards, competitive positioning, sales decks, demo scripts, use cases, ROI models, and product guides
Own Sprinklr Service's website messaging strategy and ensure consistent, differentiated positioning across all digital touchpoints
Act as the internal strategic consultant for Service-focused messaging, guiding campaign strategy, demand generation positioning, and customer communications
Cross-Functional Leadership :
Partner closely with Product Management on roadmap priorities, NPI strategy, and product narratives
Collaborate with Outbound P roduct Marketing teams to validate global strategies in regional markets and incorporate field intelligence into global positionin
Additional Information
Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale - across every customer touchpoint.
By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr's unified platform provides powerful solutions for every customer-facing team - spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management - enabling enterprises to unify data, break down silos, and act on real-time insights.
Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.
Job Description
Sprinklr · United Kingdom