Serve as a trusted marketing partner to agents and work branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
Conduct an annual review of agents' "digital scorecard" to measure their online presence and identify opportunities for improvement
Break down complex marketing and technology concepts into clear, simple actions agents can implement immediately
Lead group sessions and one-on-one consultations to guide personal marketing strategy
Partner with top-producing agents to align marketing with business goals
Maintain strong in-office presence to support engagement
Technology and Marketing Translator
Help agents understand and adopt marketing technology, including social media, AI tools, and digital platforms
Turn new tools and capabilities into practical, easy-to-use workflows
Drive awareness and usage of Coldwell Banker Realty's marketing ecosystem
Prepare a monthly calendar of educational and workshop opportunities and promote/present marketing workshops in-office and online on multiple marketing-related topics
Strategic Market Support
Execute localized marketing strategies that drive agent growth and market share
Track performance and communicate insights to Field Marketing manager
Support multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events
Regional Collaboration & Compliance
Attend and participate in regional marketing meetings and/or training sessions
Communicate regularly with the Field Marketing Manager and branch managers on key initiatives, challenges
Stay on top of quality issues, rules, industry regulations, and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards
What Makes This Role Exciting
Direct impact on agent success and business growth
Hands-on experience with AI, digital marketing, and emerging technology
Opportunity to develop both strategic and executional skill sets early in your career
Requirements
A strong communicator who can simplify complex ideas
Naturally curious about marketing, technology, and business growth
Comfortable presenting to large audiences
Organized, proactive, and able to manage multiple priorities
Energized by being in the field and working directly with people
3+ years of experience in marketing, communications, or a related field
Strong presentation, writing, and communication skills
Ability to quickly learn and explain new technology platforms and tools
Familiarity with social media marketing and digital content
Experience managing multiple projects and deadlines
Exposure to real estate applications and an understanding of how they support marketing and productivity
Experience working in real estate or a field-based environment
Understanding of personal branding and lead generation strategies
Prior CRM integration experience
Travel Requirements
Weekly local travel to multiple assigned offices throughout Mid-Atlantic, including Washington DC, Bethesda, Crofton and Annapolis.
This role is in office 5 days a week
Additional Information
Field Marketing Specialist, Mid Atlantic
Coldwell Banker Realty
Coldwell Banker Realty is seeking a dedicated and people-oriented Field Marketing Specialist to support real estate agents across the Mid-Atlantic region, specifically, Washington DC, Bethesda, and Annapolis areas.
This is a highly visible, relationship-driven role for someone who thrives at the intersection of marketing, technology, and business strategy.
You will partner directly with agents and branch leadership to help grow the agents business by translating complex marketing tools, platforms, and tech/AI-driven capabilities into simple, actionable strategies. Your ability to communicate clearly, think strategically, and execute quickly will directly impact agent performance and market share.
This role blends field marketing, one-on-one consultations, community engagement, and strategic planning, while helping bring Coldwell Banker Realty's value proposition to life: Production, Coaching, Wealth, and Culture.
If you are organized, enthusiastic about marketing, and passionate about helping others succeed, this is an opportunity to build a meaningful career with real impact.
Compass · Bethesda, MD