Senior Director of Remarketing

Responsibilities

• Enterprise Strategy & Executive Partnership
• Shape and execute enterprise-level remarketing strategy aligned with company revenue, margin, and lifecycle profitability goals.
• Partner with Fleet, Finance, Sales, and Operations leadership to influence asset acquisition, lifecycle planning, and disposal strategies.
• Establish pricing governance frameworks and channel strategy to maximize organizational profitability.
• Provide forecasting, performance insights, and strategic recommendations to executive leadership for use in business planning.
• Identify emerging market opportunities and develop long-term strategies that strengthen competitive positioning.
• Channel Strategy & Commercial Optimization
• Develop and expand multi-channel remarketing strategies across retail, wholesale, and auction channels.
• Establish and grow strategic partnerships with auction houses, dealers, and channel partners.
• Monitor pricing trends, product mix, and market dynamics to optimize asset disposition outcomes.
• Develop programs to identify new channel opportunities and strengthen existing relationships.
• Operational Leadership & Performance Management
• Oversee end-to-end remarketing lifecycle including vehicle evaluations, channel selection, title and registration management, and logistics coordination.
• Define enterprise KPIs including days-to-sale, asset velocity, margin optimization, and profit per unit.
• Lead continuous improvement initiatives to enhance efficiency and financial performance.
• Organizational Leadership
• Build and lead a high-performing remarketing organization, including leadership of subordinate managers and cross-functional teams.
• Establish departmental policies, processes, and operating frameworks that scale with organizational growth.
• Coach and develop leadership capability within the team.
• Industry Expertise & Compliance
• Maintain deep expertise in industry trends, regulatory requirements, and evolving remarketing best practices.
• Identify and implement cost-saving opportunities throughout the remarketing process.
• Prepare and present reports on fleet remarketing activities and performance to senior management.

Requirements

• Bachelor's degree in business administration , Marketing, or related field (preferred).
• 12+ years progressive experience in fleet remarketing, channel sales leadership, or asset lifecycle management.
• Demonstrated success shaping strategic initiatives that drive measurable financial outcomes.
• Experience leading leaders or multi-layer teams.
• Strong executive communication and strategic influence skills.
• Advanced analytical capabilities with ability to translate data into actionable strategy .
• Valid driver's license.
• AAMVA certification.
• Established industry relationships and channel partnerships.
• Experience with lifecycle mode

Benefits

Additional Information

Are you in search of a company that resonates with your proactive spirit and entrepreneurial mindset? Your search ends here with Premier Truck Rental ! Company Overview At Premier Truck Rental (PTR), we provide customized commercial fleet rentals nationwide, helping businesses get the right trucks and equipment to get the job done. Headquartered in Fort Wayne, Indiana, PTR is a family-owned company built on a foundation of integrity, innovation, and exceptional service. We serve a wide range of industries-including construction, utilities, and infrastructure-by delivering high-quality, ready-to-work trucks and trailers tailored to each customer's needs. At PTR, we don't just rent trucks-we partner with our customers to drive efficiency and success on every job site. POSITION SUMMARY The Senior Remarketing Director owns the enterprise strategy for lifecycle asset monetization, responsible for shaping and executing remarketing initiatives that maximize residual value, accelerate asset velocity, and optimize return on investment across all disposition channels. This is a dynamic leader with a proven history of success in fleet remarketing, a deep understanding of the used equipment market, and a results-oriented mindset to drive performance and profitability. This leader serves as a strategic partner to executive leadership, influencing fleet acquisition strategy, lifecycle planning, pricing governance, and channel development through data-driven market insights and commercial leadership. This role contributes directly to organizational revenue performance and enterprise planning while building scalable remarketing capabilities to support continued growth. This is a revenue-driving leadership role combining strategic marketing vision with retail sales management accountability. LOCATION Onsite Fort Wayne, IN or Fort Worth, TX - with 50%-75% Travel in the first year then 50% thereafter.

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