Sr Acquisition Manager, Owned Media
External
The Farmer's Dog · New York, NY$165K–$185K/yrFull-timeOn-siteToday
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About the role
Lead owned-channel architecture and execution across email, SMS, push, direct mail, and referral to convert leads to first-time customers. Own CDP event schema, segmentation, HTML/Jinja templates, experimentation framework, platform/vendor management, attribution and reporting. Manage and develop a team, partner with Data Science and Engineering, and run pilots and migrations to optimize blended CAC and channel incrementality.
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