Develop and execute B2B digital marketing strategies that support company growth, pipeline development, and revenue objectives
Own and evolve our digital ecosystem, including websites, e‑commerce capabilities, and product selection and configuration tools
Partner closely with sales and product management to align digital initiatives with commercial priorities, sales enablement, and go‑to‑market strategies
Optimize website content, landing pages, and conversion paths to drive engagement and high-quality leads from technical audiences
Plan, execute, and optimize digital demand-generation programs across search, social, and retargeting channels with a strong focus on ROI and lead quality
Leverage analytics and performance data to measure results, report insights, and continuously improve digital effectiveness
Manage digital marketing budgets and forecasting to ensure efficient use of resources and measurable impact
Coordinate with external agencies and internal shared service teams to deliver digital initiatives on time and on brand
Manager and optimize customer-facing configure-price-quote (CPQ) tools to reduce time-to-configuration and improve conversion rates
Analyze CPQ usage and performance data, translating insights into recommendations that inform product roadmap and innovation decisions
Stay current on industrial B2B digital marketing trends, platforms, and best practices to drive continuous improvement
Regularly communicate performance, insights, and outcomes of digital marketing initiatives to key stakeholders
Requirements
B achelor's degree in Marketing, Business, Communications, or a related field 5+ years of experience in B2B digital marketing, preferably within industrial, manufacturing, or automation environments
Experience with management of an ecommerce solution, implementation experience is a plus
Experience with management of a customer facing CPQ solution, implementation experience is a plus
Experience with DAM (Sitecore preferred)
Experience with CRM (Salesforce preferred) and marketing automation platforms
Ability to communicate technical concepts clearly to varied audiences
Strong analytical skills with experience translating data into actionable insights
Experience managing budgets, agencies, and cross-functional stakeholders
Excellent project management, communication, and collaboration skills
Travel
Minimal travel required (approximately 5-10%) - Occasional travel for meetings, training, or industry conferences as needed
Languages
English required
Additional Job Details
Equal Employment Opportunity and Affirmative Action at Nidec
Additional Information
We begin with dreams. Dreams drive our motivation. Dreams are our future. The world's dreams, people's dreams, our dreams. Our passion creates ideas that make dreams come alive. Technology and products that were only dreams become reality.
All for dreams. Dreams challenge and the Nidec-Group will continue to meet the challenge. For the world's and people's tomorrows; the world's first, the world's best technologies and products; we will continue our part in creating a better society.
Job Summary
Nidec is the world's No.1 comprehensive motor and drive manufacturer handling "everything that spins and moves", miniature to gigantic. Nidec is a global enterprise comprised of over 300 subsidiaries/affiliates. We are a leading manufacturer of commercial motors, industrial motors, appliance motors, and controls. Nidec motors can be found in products that range from cell phones, computers and home appliances to industrial and mining equipment - and everything in between. Our product line features a full line of high efficiency motors for industrial applications in water treatment, mining, oil and gas, and power generation, and for commercial applications such as pool and spa, condensers, cooling towers and large refrigeration units.
From keeping us comfortable in our homes to pumping clean water to making our cars more safe, electric motors are an indispensable part of our daily lives. At Nidec, our employees are on the forefront of developing new motor technologies. As we move deeper into the age of robotics, the impact of motors will only increase.
With over 140,000 employees stationed worldwide, Nidec continues to be a unique organization, and each location maintains its individual personality.
Job Description
The Digital Marketing Manager creates and executes the digital marketing strategies for Nidec Automation. This role will lead our digital strategies around demand generation and digital enablement for sales and customers and emphasizes measurable performance, continuous optimization, and alignment with Nidec's global brand standards.
Nidec · North America