Marketing Manager-Terrain

Benefits

Additional Information

Why should you join our team? American AgCredit offers a unique opportunity to be a part of a national financial system supporting those who feed, clothe and fuel the world. We are a growing organization embracing collaboration and innovation while delivering transformative solutions. American AgCredit provides a cultivating environment where you truly make a difference for our customers and teams. Benefits offered by American AgCredit: Commitment to agriculture and the communities we serve Family friendly work environment Investment in employee development Medical, Dental and Vision coverage Outstanding 401k - automatic 3% employer contribution, plus match up to 6% Generous Paid Time Off (Vacation accrued at 21 days annually, Sick Days accrued at 15 days annually, 12 paid holidays, plus 16 hours of volunteer time) Competitive Incentive Compensation Plan Disability & Life Insurance Employee mental, physical, and financial wellness programs The position is bonus eligible based on association and personal performance Position will be posted until filled. Basic Function: The Marketing Manager ensures that Terrain's economic insights are communicated to stakeholders of participating Farm Credit associations in a timely and effective manner that supports the business development goals for participating associations. The Marketing Manager can think strategically, execute flawlessly, and adapt quickly. This role uses best practices to digitally deliver Terrain content that matches an audience segment's behaviors and insights. Terrain is a team of ag economists who provide insights for the customers of participating Farm Credit associations. Terrain's content (reports, articles, media coverage, presentations, video, etc.) provide important information for the business decisions that customers face. These reports supplement the value customers receive from doing business with Farm Credit and reinforce the deep industry knowledge that our Farm Credit partner associations have. The digital landscape that disseminates Terrain content to support the ambitions and goals of Farm Credit customers includes Terrain's owned channels and the channels of our Farm Credit partner associations. The Marketing Manager performs a wide range of duties in support of the utilization of Terrain output, including digital channel analytic insights, search optimization, email marketing, social media management, and website content marketing. The role is responsible for leading strategic content delivery. The currently includes the utilization of Terrain email platform, as well as assisting the Terrain team on social media utilization efforts by providing leadership on best practices and relevant trends that are a fit with Terrain's social media strategy. This role is expected to partner with Terrain leadership to ensure full utilization of the group's output as the channels available evolve. The Marketing Manager will also collaborate with Terrain's Farm Credit association partners to ensure continuity across the digital landscape and to elevate the value of Terrain as a tool leveraged by Farm Credit lenders in their business relationships. ESSENTIAL DUTIES: Creates and deploys emails for Terrain subscribers following content marketing and newsletter best practices Manages Terrain's database containing contact details within regulatory compliance for a financial institution operating in California and other U.S. states Amplifies and repurposes Terrain content to reach more employees and customers in their preferred media consumption formats and channels Leads the social media strategy for Terrain's channels and maintain Terrain's social media playbook Assists Terrain analysts with their use of social media as part of the overall social media engagement strategy. Works with Terrain's Editor and Graphic Designer on the daily management of Terrain's social media channels Collaborates with the digital marketing teams of Terrain's Farm Credit association partners, so Terrain can support their paid search, paid social and other digital advertising strategies with right-fit content Develops and maintains dashboards to enhance visibility into Terrain's full reach and business impact across multiple Farm Credit entities Assists Terrain's Graphic Designer with adding new content to website, as needed Levels of Supervision Exercised and Received: Priorities and desired direction for Terrain's content publication and marketing team - part of which is this role - will be clearly communicated on a regular basis by Terrain's Engagement Leader Expected to perform job duties independently Involved in shaping Terrain's content utilization strategy, supported by Engagement Leader and marketing agency, and expected to execute strategy Involved in growing and enhancing Terrain's social media strategy including organic and paid strategy, supported by Engagement Leader, and expected to lead the partnership with Terrain's content editor, analyst

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