Motion Designer (Mobile Game Marketing)
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About the role
We're looking for a Motion Designer to create high-performing marketing creatives for mobile games across paid social, app store, and brand channels. This role blends strong motion design skills with a sharp eye for visual storytelling, graphic design, and player-focused marketing. You'll collaborate closely with the User Acquisition (UA) team to produce engaging ads, trailers, and promotional content that drive installs and player engagement. You'll be creating video ads, organic promotional content, and gameplay-driven marketing across paid social, app stores, and brand channels for multiple mobile games with very different visual styles. This isn't a role where you make one type of ad for one type of game. One week you might be cutting a gritty, action-heavy promo for a zombie game. The next you're making something bright and playful for a social sim. You'll own the process start to finish and you'll need to move quickly without sacrificing quality. The ideal candidate has strong motion and graphic design fundamentals, understands how to create effective mobile-first ad creatives, is comfortable working with gameplay assets, and is familiar with game engines such as Unity.
Responsibilities
- Create high-volume motion graphics and video ads for mobile game marketing campaigns across UA, organic, and social channels
- Produce gameplay-driven trailers, event promotions, App Store/Google Play creatives, and social media content
- Design and animate typography, transitions, UI elements, and marketing visuals optimized for mobile platforms
- Capture and edit gameplay footage, including inside Unity where needed
- Adapt quickly between different game aesthetics and workflows
- Take projects from brief to final export independently, with minimal back-and-forth once direction is set
- Stay current on mobile ad trends, motion techniques, and what's performing in the market
Requirements
- 3-5 years of experience in motion design, with a strong portfolio of animation, typography, and visual design
- Advanced proficiency in After Effects, Photoshop, and Illustrator
- Strong design fundamentals including composition, timing, pacing, visual hierarchy
- Experience owning the full production process independently, from brief to final delivery
- Ability to adapt your aesthetic and workflow across very different creative briefs
- Genuine interest in working in mobile game marketing
- Must be available to work PST hours
- What Sets You Apart
- Familiarity with Unity or other real-time game engines for gameplay capture or asset integration
- Ability to work with Unity scenes for gameplay capture, camera setup, basic animation, or asset integration
- Experience creating ads for mobile games or F2P titles
- Background in graphic design, illustration, or visual branding
- Experience working on mobile game campaigns with measurable performance goals
- Knowledge of 3D workflows (Cinema 4D, Blender, Maya, etc.)
- Basic understanding of shaders, particles, or in-engine VFX
- Experience with ad iteration pipelines and creative testing
- Familiarity with sound design and video editing best practices
- Portfolio Requirements:
- Motion design and marketing work
- Examples of mobile ads, trailers, or gameplay-driven creatives
- Any Unity or in-engine capture work
- Breakdown of your role on collaborative projects where applicable
- Location:
- Remote within Canada (must be able to work PST hours).
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