Build, test, and deploy email campaigns within Pardot in line with campaign briefs, brand guidelines, and regional team requirements - ensuring accurate list targeting, correct scheduling, and thorough pre-send quality checks.
Assist in the setup and maintenance of automated nurture programs within Pardot (including engagement studio builds, trigger configuration, and logic checks) ensuring programs run accurately and in line with intended audience journeys.
Work with data and enrichment teams to ensure email lists are accurate , correctly segmented, and properly formatted for import and use within Pardot - maintaining clean, compliant audience data at all times .
Conduct thorough pre-send checks across all email builds including rendering across devices and email clients, link and UTM tracking verification, personalization token testing, and suppression list application.
Track and compile performance data for email campaigns and automation programs (including open rates, click-through rates, unsubscribe rates, and conversion metrics) and present findings clearly to regional stakeholders.
Support the maintenance of email templates within Pardot, ensuring they remain on brand, up to date, and correctly structured for use across campaign types.
Maintain accurate folder structures, naming conventions, and organizational standards within Pardot to ensure clean, consistent account hygiene across all campaign assets.
Provide clear and timely updates to regional marketing teams on campaign status, flagging any issues or delays and escalating where appropriate to your team lead.
Follow established GDC workflows for email campaign intake, execution, and reporting, and contribute to their ongoing improvement by flagging recurring issues or inefficiencies to your team lead.
Requirements
Bachelor's degree in marketing, business, or a related field
Up to 2 years of experience in an email marketing, marketing automation, or marketing coordination role
Hands-on experience with Pardot (Salesforce Marketing Cloud Account Engagement) an advantage - familiarity with any email marketing or automation platform will be considered
Understanding of email marketing best practices including deliverability, segmentation, and compliance ( e.g. GDPR, CAN-SPAM) an advantage
Strong attention to detail, particularly around email QA, link checking, and pre-send testing
Comfortable working with data - including list formatting, basic performance metrics, and campaign reporting
Clear written and verbal communication skills with the ability to work effectively across remote and cross-functional teams
Organized and reliable with the ability to manage multiple active campaigns simultaneously
B2B or software/technology sector experience an advantage
Comfortable working across global time zones as part of a distributed team
We're obsessed with making this the best job you've ever had!
We want our teams to love working here, so we've created some incredible perks for you to enjoy:
Have confidence in your health with our offered Medical Aid Scheme.
Invest in our competitive Personal Pension plan and help set you up for your future.
Enjoy a fantastic work-life balance with 25 days of annual leave plus Public Holidays, in addition to
Benefits
Health insuranceRemote work optionsFlexible scheduleParental leave
Additional Information
As a Marketing Coordinator specializing in Email and Marketing Automation within our Global De livery Center (GDC), you will be respons ible for the hands -on execution of email campaigns and automation programs using Pardot on behalf of our regional marketing teams. You will work within established strategies and under the guidance of experienced marketers, developing deep expertise in email marketing execution and marketing automation while playing an importa nt role in suppor ting pipeline generation and customer engagement across the business.
This is an excellent opportunity for someone looking to build a focused, specialist skillset in email marketing and automation within a global B2B technology environment.
This role will adhere to UK working hours, Monday to Friday.
W e understand the need to provide a flexible working environment partnered with team collaboration and socialisation . Therefore, we operate a hybrid working model with 3 days of working from home per week. This role is based in the Cape Town office.
Mrisoftware · Cape Town, South Africa