Develop clear and consistent product messaging that articulates features, advantages and benefits for Central 1 offerings across payments, clearing and settlement and treasury, including relevant value-added services for these business lines (fraud, data services, etc.)
Build and maintain product positioning frameworks, value propositions, and message maps that define how we present our solutions and support both demand generation and client expansion.
Translate complex technical or regulatory information into accessible, client-focused content for B2B audiences.
Use market insights, competitive analysis and client feedback to refine messaging and strengthen product narratives.
Collaborate with cross-functional teams to devise product and program names, as well as articulate customer-centric value propositions.
Participate in the creation and refinement of personas, client journey maps and segmentation frameworks to ensure product content aligns to audience needs.
Strategic Narrative and Cross-Functional Alignment
Collaborate with Product, Communications and MarCom Primes to develop integrated product narratives that reflect Central 1's strategic direction and brand voice.
Conduct interviews with subject matter experts and product owners to extract key differentiators and client value insights.
Plan and create content that supports major organizational initiatives, including product enhancements, strategic narratives and modernization work.
Ensure product information is presented accurately and consistently across touchpoints by supporting with the maintenance of content and editorial guidelines, and glossaries and messaging repositories (including the monitoring of product trademark usage in material)
Content development for Digital Channels and Demand Generation
Contribute to demand generation initiatives by developing content for digital campaigns, nurture programs, presentations and sales enablement materials.
Work with internal product SMEs and clients to pull together client success stories that demonstrate the value and real-world impact of Central 1's products and services.
Develop and refine web content, email content and other digital assets that support product awareness, adoption and growth.
Outline and structure content for web pages, dashboards, product centres and other digital experiences, ensuring clarity, usability and consistency.
Support the development of content and messaging for conference speaker submissions, abstracts, product-focused sessions and thought leadership opportunities.
Collaborate with the Brand & Creative team on content priorities for wireframes, page structures, presentations and campaign concepts.
Additional Responsibilities
Partner with external writers and contractors as needed, providing clear briefs and reviewing deliverables for accuracy and alignment.
Work alongside project managers and cross-functional partners to understand requirements, prioritize work and deliver high quality content under tig
Benefits
Work-life flexibilityHybrid work environmentVariable annual incentive planGenerous annual vacation allotmentTop-notch flexible benefits plan including family building and gender affirmationRetirement Plan, matched contributions at 6%Access to a learning platform and educational assistance supportAccess to a virtual wellness platformCareer development opportunitiesWellness Flex Fund to support personal interest and activitiesDay off to volunteer in your community and other paid time off optionsCorporate discounts*subject to employment agreementJob Summary:Paid time offFlexible schedule
Additional Information
Central 1 cooperatively empowers credit unions and other financial institutions to deliver banking choice to Canadians. Central 1 provides critical services at scale to enable a thriving credit union system. We do this by collaborating with our clients, developing strategies, products and services to support the financial well-being of their more than 5 million diverse customers in communities across Canada. For more information, visit www.central1.com .
Central1resources · Vancouver, Canada