Lead the creation of market access payer and reimbursement marketing initiatives for therapies across the Biogen portfolio and manage execution of these materials via our vendor agency of record; manage budgets, timelines, logistics, etc.
Own the medical, legal, and regulatory materials review process to ensure fulfillment and execution of projects and tactics within budget, in a timely manner, and with strong messaging
Ensure alignment and coordination of Market Access & Reimbursement strategies with the US Brand teams at SM level
Establish value narrative in collaboration with Access Strategy teams and execute multichannel campaign to deliver it; support the building of messaging tailored to various stakeholders, including government and private payers, health plans, and PBMs
Support the rollout of access and reimbursement strategies/frameworks to field teams, including account director, field sales and field reimbursement teams
Support annual brand planning from a Market Access and Reimbursement perspective, in collaboration with access strategy teams and brand teams
Requirements
Required Skills
Bachelor's degree, MBA preferred
5+ years of pharmaceutical, biopharma industry experience, including direct responsibility for marketing activities, ideally for payers
Strong understanding of health care delivery and payment/insurance systems in the US
Strong project management skills with the ability to independently drive projects forward, establish budgets and timelines
Strong interpersonal skills - builds relationships by identifying common goals and engaging in a transparent, trust-building manner
Heightened ability to collaborate, influence, and work with a wide array of internal and external stakeholders to successfully deliver results
Experience managing multiple demands and priorities on time and under business constraints
Experience managing key commercial processes that are critical to business performance, including brand planning and positioning, value proposition development, and pricing/reimbursement strategy
Preferred Skills
Veeva Vault experience
Familiarity with FDA marketing guidelines for pharmaceutical products
Job Level: Management
Additional Information
The base compensation range for this role is: $147,000.00-$197,000.00
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees' and their families physical, financial, emotional, and social well-being ; including, but not limited to:
Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation
Why Biogen?
Benefits
Health insuranceDental insuranceVision insurance401(k)Paid time offEquity / stock optionsPerformance bonusParental leave
Additional Information
About This Role
The Senior Manager, Market Access Marketing is accountable for executing payer and reimbursement marketing activities to support brand objectives across the Biogen portfolio. In this role, the individual serves as a critical liaison aligning brand strategy to market access and reimbursement priorities, with the ultimate goal of optimizing the access & reimbursement process in collaboration with the access strategy teams.
Biogen · Cambridge, MA