Director, Digital Marketing

Benefits

Additional Information

Join the Team Modernizing Medicine At ModMed , we're not just building software-we're reimagining the healthcare experience. Founded in 2010 by a practicing physician and a successful tech entrepreneur, we took a radically different approach: we hired doctors and taught them how to code. This "for doctors, by doctors" philosophy has allowed us to create an AI-enabled, specialty-specific cloud platform that places patients at the center of care. A Culture of Excellence When you join ModMed, you're joining an award-winning team recognized for innovation and employee satisfaction. From our global headquarters in Boca Raton Florida, and extensive employee base in Hyderabad India, we are a team of 4,500+ passionate problem-solvers on a mission to increase medical practice success and improve patient outcomes: Consistently ranked as a Top Place to Work 2025 Globee Business Awards: Gold Globee for "Technology Team of the Year" 2025 Black Book Awards: Ranked #1 EHR in 11 Specialties Florida Venture Forum: Venture-Backed Company of the Year We are growing fast, thinking big, and we are just getting started. Ready to modernize medicine with us? Job Description Summary: ModMed is seeking a visionary, data-driven, and AI-forward Director of Digital Marketing to lead our high-performing digital growth and demand generation engine. In this critical leadership role, you will design, execute, and optimize multi-channel B2B marketing strategies that drive qualified pipeline and ARR growth for our EHR, practice management, and revenue cycle management (RCM) solutions. This is not a traditional digital marketing role. The ideal candidate lives and breathes the latest marketing technology and is deeply engaged with artificial intelligence (AI) . You will transform our digital strategy by embedding AI tools into our campaign workflows, predictive modeling, content optimization, and audience segmentation, keeping ModMed at the absolute forefront of digital innovation. Your Role: AI-Driven Demand Generation: Own the full-funnel digital demand generation strategy. Build and deploy integrated marketing campaigns across paid search, paid social, display, programmatic, and account-based marketing (ABM) channels to accelerate new practice acquisition and cross-sell opportunities. Next-Gen Search & Visibility (SEO/GEO): Lead our organic search evolution. Optimize ModMed's digital footprint not only for traditional search engines (Google, Bing) but also for Generative Engine Optimization (GEO) across modern AI-search ecosystems, conversational AI, and discovery platforms. Strategy & Tool Orchestration: Oversee, audit, and expand ModMed's advanced digital marketing technology stack. Evaluate, pilot, and scale modern AI tools to automate workflow efficiencies, hyper-personalize outreach, and optimize ad spend. Generative Content Workflows: Partner closely with Creative, Content, and Product Marketing teams to integrate generative AI tools into creative production, continuous multi-variant testing, and localized landing page generation to scale variations and lift conversion rates. Predictive Analytics & Performance Tracking: Shift from reactive reporting to predictive growth. Utilize advanced data intelligence, machine learning attribution models, and behavioral data to help track MQLs, SQLs, Cost Per Acquisition (CPA), and pipeline ROI. Stakeholder Alignment: Socialize digital marketing strategies, AI tool roadmaps, and execution plans with executives and key organizational stakeholders to cultivate transparency and secure resource alignment. AI Tool Infrastructure: Actively evaluate, pilot, and embed the latest marketing AI tools, prompt workflows, and automated pipeline intelligence to keep the marketing function at the absolute forefront of industry trends. Skills & Requirements: Bachelor's degree in Business or Marketing; MBA preferred. B2B Marketing Mastery: 7-12+ years of proven experience in a B2B digital marketing role with a verified track record of scaling traffic, high-intent accounts, and leads to B2B platforms. Efficiency Metrics Management: Proven success driving leads, accounts, and high-value pipeline opportunities while maintaining strict alignment with target Cost Per metrics. Search Engine Authority: Deep, hands-on experience executing paid and organic strategies across Search Engine Marketing (SEM) and Search Engine Optimization (SEO) ecosystems. Campaign Deployment: Demonstrated proficiency in executing high-yielding digital campaigns directly across Google Adwords, LinkedIn, Facebook, and emerging advertising channels. SMB & Programmatic Execution: Extensive experience targeting small-to-medium businesses utilizing programmatic digital advertising, custom/lookalike audiences, display networks, and intent-data tools. Advanced Data Skills: Advanced Microsoft Excel capability with data modeling experience to translate raw metrics into predictive marketing frameworks. Ad Tech Ecosystems: Intim