Founding Finance Lead

About the role

At coreflow, we're redefining entertainment with AI. We're one of the fastest-growing startups globally, serving 20 million users in our first year . We're an in-person company based in Sydney, Australia. We're guided by a set of principles that are foundational to our work and drive every decision: User-first: We build things that people want. We invest time to understand our users and focus on adding value instead of extracting value. High agency, high ownership: We're responsible for the pieces we own, end-to-end. We own every mistake, figure out what went wrong, and fix it. We don't blame anyone or anything else. Urgency: This is a once-in-a-lifetime opportunity. We prioritize well, find ways to increase leverage, and move at an inspirational pace.

Responsibilities

• You'll be our first dedicated finance hire . We've scaled using outsourced bookkeeping and now we need someone who can own internal day-to-day finance operations, partner with leadership, and build the foundations for our next phase of growth.
• Example focus areas
• Create and run internal approval processes; own GL coding and allocation; manage the relationship and workflow with our external bookkeeper.
• Own month-end close end-to-end - quick, accurate, with strong accounting and accrual discipline.
• Implement and run spend tracking, approval workflows, and financial systems so the business can scale without friction.
• Deliver revenue and management reporting that leadership can use for decision-making.
• Contribute to FP&A, unit economics, and operational efficiency with the fractional CFO and leadership.
• Be the internal finance interface for the leadership group and the broader team - clear, proactive, no handoff friction.

Requirements

• Proven month-end close experience in a commercial environment (not only audit or tax).
• Commercial finance experience - you've worked in-house in a business, not only in practice or chartered.
• Experience managing or closely coordinating with external accountants or bookkeepers.
• Strong ownership mindset. You take responsibility for outcomes and don't wait to be told what to do.
• Excellent communication and the ability to work with non-finance stakeholders and leadership.
• Comfort with ambiguity and pace. You can prioritise, hustle, and deliver in a high-growth environment.
• Startup or scale-up experience is a plus. Big 4 or mid-tier background (on top of commercial) is a plus.

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