Own and scale Recorded Future's customer advocacy program, identifying and nurturing a pipeline of customer advocates across segments, geographies, and verticals.
Lead the end-to-end development of high-quality case studies, video testimonials, executive quotes, and other proof-point assets that support marketing and sales motions.
Innovate on storytelling formats - including video, social media, digital and physical events, and interactive content - to bring customer success stories to life in differentiated ways.
Maintain and grow Recorded Future's presence on third-party review platforms (G2, Gartner Peer Insights, etc.) through structured review campaigns and advocacy outreach.
Source and prepare customers for speaking engagements, conference panels, webinars, and media opportunities in close partnership with Field Marketing and Customer Success.
Build and maintain strong relationships with a growing community of customer advocates, serving as their primary point of contact and ensuring they feel valued and supported.
Define and own the measurement framework for the advocacy program, including asset pipeline health, third-party review performance, and advocate engagement.
Customer Marketing Team Support
While advocacy is your primary ownership, you will periodically support the Customer Marketing organization on broader customer marketing campaign work. This may include:
Contributing to upsell and cross-sell campaign execution in collaboration with Sales and Customer Success, where bandwidth allows.
Establish and track pipeline contribution metrics for customer marketing campaigns, reporting on influenced revenue, upsell conversions, retention impact, and campaign ROI to senior leadership.
Act as the voice of the customer within campaign strategy discussions, bringing insights from advocacy conversations and customer feedback into campaign design.
What Success Looks Like
30 Days
Develop a thorough understanding of Recorded Future's customer base, existing advocacy assets and advocacy program, messaging architecture, and current campaign infrastructure.
Build strong working relationships with key stakeholders in Sales, Customer Success, Product Marketing, Legal, and Demand Generation.
Identify immediate gaps and opportunities in the advocacy program and begin mapping the existing advocate pipeline.
60 Days
Begin cultivating relationships with customer advocates and collecting new customer evidence.
Develop and begin executing a 6-12 month roadmap covering advocacy asset development and third-party review campaigns.
Support the Customer Marketing organization on at least one broader customer marketing initiative.
90 Days
Deliver first wave of advocacy assets - at minimum one case study or video testimonial.
Cultivate relationships with key customer advocates and develop a plan for scaling the advocate program.
Establish a clear cadence for advocate outreach and content development.
1 Year
Nurture a robust advocate community that drives a healthy pipeline of customer content based on business needs.
Drive measurable growth in third-party review presence and brand credibility metrics.
Be recognized as a strategic leader and go-to expert for customer voice across the organization.
Demonstrate meaningful contribution to broader customer marketing initiatives through strong collaboration with the team.
Requirements
7+ years of marketing experience with a strong focus on customer advocacy, customer storytelling, or content marketing - with demonstrated ownership of an advocacy program or equivalent.
Proven track record of developing and managing executive-level customer relationships and translating those relationships into compelling marketing assets.
Deep expertise in end-to-end content development: case studies, video testimonials, executive quotes, review campaigns, and speaker sourcing.
Experience maintaining and growing third-party review platfor
Benefits
Health insurance
Additional Information
With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world's most advanced, and largest, intelligence company!
As a Senior Customer Marketing Manager at Recorded Future, you will serve as the strategic owner of our customer advocacy program - the primary focus of this role. The vast majority of your work will center on identifying, developing, and scaling the customer stories, relationships, and proof points that build Recorded Future's credibility in the market. You will also provide support to the broader customer marketing team on campaigns, as well as retention and upsell initiatives.
You will operate as a key partner to Sales, Customer Success, Product Marketing, and Demand Generation - translating the voice of the customer into proof points that move prospects and expand existing accounts.
* Please note that this role requires working from the Recorded Future office in Boston, MA at least 3 days per week
Recorded Future · Boston, MA