CMF Senior Strategist

About the role

We're looking for a CMF Senior Strategist to join our Consumer Tech global content team and become an integral part of our content function. With a visionary attitude, this Senior Strategist-level role will have significant research, design and product development experience within CMF (colour, material, and finish) and application processes, with proven success in the design and development of products in consumer electronics, home appliances, or automotive industries. Experience working with automotive, fashion and/or interior CMF applications is a plus. Revelant technical knowledge of material technology and processes within the product design, consumer electronics, home appliance and automotive industries is vital. You must have a keen ability to connect upfront macro trend research with technical production knowledge, and an innate curiosity to explore how new developments in innovative material technology and processes can be implemented to facilitate purposeful and responsible design. You will be highly articulate in written and visual communication. You will be highly skilled in interpreting CMF trends, exploration and application of innovative material technology to articulate future CMF trend forecasts. With a focus on personal content creation, you'll also edit and manage content creation from junior members of the team. The CMF Senior Strategist is seen as a trusted CMF industry expert. A CMF Senior Strategist is client-facing and meets regularly with Enterprise-level clients. This role is based in Asia or in the US. Working at WGSN Together, we create tomorrow A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow. WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you. Role overview WGSN Consumer Tech has ambitious plans for 2026 and beyond. We are looking for a talented CMF Senior Strategist to join our growing content team. What will you be doing? The CMF Senior Strategist will be responsible for researching and creating solution-driven CMF forecasts that demonstrate a clear understanding of client needs across multiple Consumer Tech categories and tech relevance across industries such as automotive, fashion, interiors, and beauty. You will be responsible for delivering this content in either written, image, video or audio formats. You'll also be responsible for advising on new CMF content needs based on client feedback to support the Consumer Tech content strategy as set by the Content Director and/or Head of CMF. Technical knowledge of colours, materials and finishes for applications in product design across consumer electronics, home appliances and automotive industries is vital. Experience working with fashion and interior CMF applications is a plus. You'll be highly articulate in written and visual communication. You will be highly skilled in interpreting trends and have an expert understanding of the role data and analytics play in commercial success. The team Our vision is for WGSN to welcome all people of all identities as our customers and team members. We believe that welcoming a range of diverse backgrounds and perspectives is the right thing to do and helps us create a more inclusive and better business for our clients who operate in Fashion, Beauty, Interiors, Food and Drink, Insight, Consumer Tech, Sports and Outdoors and beyond. You will work with a diverse team from across the globe, spanning multiple time zones. They are forward thinkers with a keen eye for detail and always find better and smarter ways of working. Key Accountabilities Forecasting and tracking the Consumer Tech industry with quantitative and qualitative data within all markets and demographics Active participation in the content for WGSN's Strategic Forecasting internal events Deliver traffic growth by consistently evaluating internal data and client feedback to improve content standards and relevance Advise new CMF content needs following client feedback to support the content strategy of department as directed by the Content Director and/or Head of CMF Manage a team of international freelancers to commission and edit content Responsible for the main 'peer review' of CMF content created for their relevant segments, as directed by the Content Director and/or Head of CMF Collaborate with Consumer Tech team and wider content teams across multiple Industries Travel nationally and internationally to cover industry trade shows, conferences and other events as required Work with the Sales teams to

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