Additional Information
Job Description
Are you interested in supporting the LEGO® Consumer & Shopper Engagement department (CSE) in delivering impactful engagement to our consumers?
Bring your passion for the LEGO brand to this role and share this enthusiasm with our consumers and fans!
About this role
Based in Boston, this role will follow our best of both hybrid working model (three days in the office), with weekend shifts on a rotating basis
Our recruitment process will start with an online interview in HireVue.
No relocation assistance is offered for this position.
Core Responsibilities
Engage with LEGO fans (in both English and French languages) across social media, owned communities, and emerging platforms-bringing the brand to life in real time, working closely with your team as well as various internal and external collaborators within Consumer & Shopper Engagement
Craft thoughtful, human, and brand-aligned responses that spark joy, inspire creativity, and build lasting relationships
Adapt tone of voice seamlessly across audiences-from kids and families to adult fans and creators, tailoring your engagement to the channels and audiences you are interacting with
Actively participate in conversations, finding opportunities to elevate engagement and deepen community connection
Help shape the future of LEGO community engagement by contributing ideas, testing new approaches, and embracing emerging trends
Maintain safe and inclusive digital spaces by identifying, moderating, and escalating inappropriate content
Partner cross-functionally with Social, Marketing, and Customer Engagement teams to deliver consistent and impactful experiences
Capture and share community insights to inform content strategy, product storytelling, and engagement innovation
Play your part in our team succeeding
LEGO Consumer & Shopper Engagement is at the forefront of delivering exceptional consumer support globally. Delivering engaging experiences for our LEGO Communities requires a growing focus on social media interaction, engagement with kids on our owned platforms and gaming communities, providing proactive shopper assistance, and fostering two-way engagement at various touchpoints.
Reporting to the Senior Manager of Community Management & Moderation, you'll play a pivotal role within a best-in-class and innovative digital engagement centre for communities, driving measurable value for the LEGO Group across consumer touchpoints and constantly identifying new opportunities for driving value through engagement.
Do you have what it takes?
Hands on experience with social media or other online community engagement
Exceptional communication skills, with the ability to write clearly, creatively, and authentically
Strong understanding of digital culture and confidence operating in fast-paced, real-time environments Excellent communication skills. (We are FRKE! Fun, Reliable, Knowledgeable and Engaging)
Passion for the LEGO brand and a deep appreciation for creativity, play, and community Confident in working with consumers where change and uncertainty can occur
Collaborative mentality with experience working across teams and functions
Ability to tailor tone of voice dependent on audience
Ability to assess risks of public engagement opportunities
Lego · Boston Hub