Senior Digital Marketing Manager

External

Postman · San Francisco, CA

Full-timeOn-site1d ago

Conversion OptimizationLeadershipMovePostmanSEO

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About the role

Postman is looking for a Senior Digital Marketing Manager to drive pipeline growth through high-impact digital demand generation programs anchored in content-led engagement. This role sits within Revenue Marketing and is focused on turning content and digital channels into a reliable, scalable pipeline engine - connecting content strategy, organic programs, and always-on digital execution to both product-led and sales-led growth motions. You'll own how Postman attracts, engages, and converts high-intent audiences through compelling content experiences across the digital landscape, ensuring every program moves deals forward. We're looking for someone who thinks in terms of pipeline and revenue, not pageviews or content output - and knows how to build content-driven digital programs that compound over time and scale with the business.

Responsibilities

Digital Demand Generation Strategy & Pipeline Execution

Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions.

Prioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact - not content volume or vanity metrics.

Ensure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches.

Continuously test and evolve content formats and distribution approaches to stay ahead of audience behavior and platform dynamics.

Content Strategy & Execution

Own the strategy and execution of digital content programs designed to drive pipeline, including:

Long-form and thought leadership content targeting developer and enterprise buyer audiences

Campaign-specific content assets that support awareness, consideration, and deal acceleration

Content experiences - landing pages, hubs, and interactive assets - optimized for conversion

Always-on content programs aligned to product, campaign, and GTM priorities

Ensure content is built with distribution and pipeline impact in mind from the start - not as an afterthought.

Integrated Campaign Orchestration (Content + Digital + ABM)

Execute multi-channel digital programs in close coordination with field, SEO, and ABM teams, including:

Content-led nurture and re-engagement programs

Account-based content plays targeting priority enterprise accounts

Digital amplification of content assets, events, and product moments

Paid media support where it accelerates content reach and pipeline impact

Ensure content programs support the full funnel - from first discovery to deal acceleration.

Sales Partnership & Account-Based Content

Work closely with sales leaders and SDR teams to:

Identify content gaps that are slowing deal progression and build assets to close them

Build account-specific content engagement programs that support pipeline creation and acceleration

Surface content engagement signals to sales for timely, relevant outreach

Act as a strategic partner to sales - ensuring content programs are aligned to territory plans and active opportunities, not just awareness goals.

Lifecycle & Conversion Optimization

Own the digital content journey from acquisition through to pipeline conversion:

Optimize content experiences, landing pages, and digital flows for engagement and conversion

Build and refine content-led nurture programs that move prospects through the funnel

Partner with product and growth teams to connect content engagement to PLG activation

Identify and close drop-off points across the digital funnel with a test-and-learn mindset.

Performance & Pipeline Accountability

Own KPIs tied to pipeline creation, content-influenced revenue, and program efficiency - not just content output or page traffic.

Track and report on the full content funnel: discovery → engagement → conversion → pipeline and revenue impact.

Partner with Marketing Analytics to build accurate attribution models and make data-driven content investment decisions.

Maintain clear visibility into how digital content programs contribute to Postman's global revenue goals.

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Senior Digital Marketing Manager

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