Develop media relations and messaging strategy to support technology, partnership, education or program initiatives.
Provide guidance and counsel to regional counterparts to ensure global consistency and achievement of KPIs.
Act as an on-the-record spokesperson on behalf of TrendLife when appropriate, representing the brand with credibility and consistency. Develop and maintain global spokesperson bench.
Serve as a day-to-day point of contact for media relations agencies. Ensure support for media inquiries, including coordinating responses with internal subject matter experts and executives as needed.
Develop industry analyst relations strategy. Coordinate briefings and inquiries with key industry analysts relevant to the consumer AI and cybersecurity space.
Assist in synthesizing analyst perspectives for internal stakeholders to inform product direction, product messaging or go to market strategies.
Help track analyst research calendars and flag opportunities for TrendLife inclusion in relevant reports.
Draft press releases, talking points, FAQs, and other briefing materials.
Monitor coverage and provide actionable reporting on media results and sentiment.
Manage North America and European PR agency relationships, including scope, budget, and performance accountability.
Work with field and product marketing teams to support launches, announcements, and issues management.
Leverage AI tools to improve research, media monitoring, briefing preparation, and reporting workflows.
Identify and implement process improvements that increase team efficiency without sacrificing quality.
What You Bring
Minimum 10+ years of experience in public relations, strategic communications, and industry analyst relations with a strong focus on the consumer technology industry.
Experience managing external PR agencies in multiple countries, including setting expectations, reviewing work, and holding teams accountable to results. Track record of securing substantive media coverage.
Proven experience overseeing industry analyst relations. Previously established direct relationships with key analysts a plus.
Comfort and experience serving as a spokesperson, preferably in broadcast, engaging directly with media on the record.
Familiarity with global communications campaigns spanning multiple markets.
Background in or exposure to issues management and crisis communications.
Demonstrated ability to operate inside a global organization, navigating cross-regional teams and multiple time zones.
Hands-on experience using AI tools for research, drafting, monitoring, or workflow efficiency, and comfort adopting new tools as they emerge.
Excellent written and verbal communication skills in English. Strong judgment under pressure.
Experience in cybersecurity or enterprise technology communications preferred.
Additional Information
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
At TrendAI™, we're always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly.
TrendLife is looking for a seasoned communications professional to lead media relations in the US, with a secondary responsibility supporting analyst relations. This role sits at the intersection of strategy and execution - you'll shape how top-tier journalists understand and cover TrendLife, while also rolling up your sleeves to pitch stories, prep spokespeople, and manage media inquiries directly.
You'll be part of a global communications team, collaborating closely with counterparts across APAC, EMEA, and Latin America to drive consistent, high-impact narratives worldwide.
Trend Micro · Irving, TX