Digital Marketing Specialist, SEA

About the role

Develop SEO and SEM strategies, set KPIs to increase organic search and paid search generated leads, sales and other types of micro-conversions. Create and implement owned, earned and paid social media strategies aimed at lead generations, sales, customer and employee engagement and loyalty. Job Description Develop, publish, and edit information to attract potential customers to website. Be the main driver of all activities behind website as the key tool for lead generation. Secure a strong process of lead generation and conversion strategies through paid channels. Increase Alfa Laval's search engine rankings by creating and updating web pages and optimizing web content keywords and text. Responsibility for tracking, analyze key digital metrics and drive traffic and improve user interaction based on analytics and customer feedback. Act as a subject matter expert for CMS, MA and other digital tools for the wider organization. Drive traffic and activities through various digital channels (including social media, blogs etc.). Develop and maintain a content calendar. Purpose and execute web or multi-media content production for our social media community. Build strong social media communities with our customers and colleagues, conduct social listening, and proactively engage with stakeholders. Work with Communication team to create engaging content and manage paid social media advertising campaigns. Make use of web, CRM and other platforms' data to create logical segmentation and dynamic ad copies. A/B testing, measure and optimize performance to improve ROI. Act as a trusted consultant for social media matters for global Marketing & Communication colleagues. What You Know Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field. Additional certifications in Digital Marketing, Analytics, SEO/SEM, or Marketing Automation are a strong plus (e.g., Google Analytics, Google Ads, HubSpot, Meta Blueprint). 3-5 years of hands-on experience in digital marketing. Experience in B2B marketing or industrial/technical industries is a major advantage. Regional experience working across SEA markets preferred. Familiarity with global/global-local brand environments. Fluent in English Proven experience developing and executing SEO strategies (keyword research, on-page optimization, content optimization). Hands‑on experience running SEM / PPC campaigns (Google Ads, LinkedIn Ads, Meta Ads). Experience managing and updating websites using CMS platforms (Sitecore, WordPress, Drupal, Adobe Experience Manager, etc.). Knowledge of web analytics tools (Google Analytics 4, Google Tag Manager, Hotjar). Familiarity with MA tools such as HubSpot, Marketo, Pardot, or equivalent. Ability to build automation workflows, segmentation rules, and lead-scoring mechanisms. Knowledge of paid social advertising and A/B testing. Strong ability to analyze performance metrics, track KPIs, and recommend improvements. Experience with A/B testing, conversion rate optimization (CRO), and data-driven decision-making. Ability to use CRM platforms (Salesforce, MS Dynamics, HubSpot CRM) for lead segmentation and campaign personalization.