Senior Manager, Digital Experience

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Position Information Hiring Manager: Director of Marketing Operations Department: Marketing Department Overview The Marketing Department is responsible for planning and executing programs to grow revenue, increase market share and enhance the Firm's brand. The department focuses on strategic marketing initiatives across key stakeholder groups and leverages a wide range of engagement tactics to build recognition of Golub Capital as the premier firm in its markets. Key stakeholder groups include private equity sponsors, investors, financing partners and employees. Centralized departmental functions include marketing content and strategy, communications and PR, advertising, event management, digital marketing and creative services. The Marketing Department collaborates closely with Firm leadership, the Investor Partners Group, Human Resources and the Sponsor Finance Team to develop strategic marketing plans in line with business objectives. Position Responsibilities The Digital Experience role is responsible for day-to-day management, strategic direction and continuous optimization of the firm's website ecosystem. Sitting at the intersection of website operations and UX/UI strategy, this role will lead the ongoing evolution of the firm's digital experience, including platform capabilities, user experience, design systems and analytics. You will partner closely with internal teams and external agencies to drive major digital initiatives, including platform migrations and enhancements, launches and redesigns. This role will also support the firm's upcoming website globalization initiative by helping assess platform and technology requirements and refining user experiences to enable scalable, cohesive experiences as we expand into more markets. Responsibilities include, but are not limited to: Own the day-to-day management and long-term evolution of the firm's 6 websites, supporting ongoing optimization and the transition to a scalable global website model. Act as the primary website product owner, setting standards, governing usage and ensuring the site remains accurate, compliant, accessible and high performing. Plan and lead major website initiatives, including redesigns, platform upgrades, CMS migrations and new site launches, from strategy through execution. Conduct ongoing site audits and evaluations to identify opportunities related to usability, design consistency, content effectiveness, accessibility and performance. Execute and apply user research, audience analysis, competitive reviews and stakeholder input to inform experience decisions. Translate user needs and business goals into clear experience requirements, including user journeys, wireframes, prototypes and functional specifications. Partner with content owners to manage website content strategy and execution, ensuring content is structured, findable, up to date and aligned with brand and regulatory standards Define and own the web analytics ecosystem (GA4, GTM and dashboards) and performance measurement including KPIs, dashboards and reporting to drive continuous improvement. Serve as hands-on backup across the digital team as needed, supporting day-to-day execution, platform management and issue resolution across digital platforms. Candidate Requirements Qualifications & Experience: Bachelor's degree in related field or equivalent education required 10+ years of experience designing and managing website experiences, preferably in financial services targeting both institutional and intermediary audiences Advanced, hands-on experience with CMS/DXP platforms such as WordPress, Adobe Experience Manager (AEM), Sitecore or equivalent systems Experience conducting user research including competitive analysis, stakeholder interviews and synthesizing insights to inform strategy Strong UX/UI experience, including defining user journeys and experience frameworks, and creating wireframes and prototypes to bring concepts to life and guide development efforts Working knowledge of digital analytics (GA4, GTM) and how to apply insights to UX and optimization efforts Experience contributing to or governing design systems or digital standards Consistently demonstrates high energy, a sense of urgency and the ability to work effectively in a fast-paced, innovative environment Programming experience in HTML, CSS and JavaScript is a plus Enthusiastic about working in office and creating a Gold Standard hybrid work culture Critical Competencies for Success Our Gold Standards Model defines key behaviors and competencies across 4 dimensions: Leadership, Achieving Results, Personal Effectiveness and Thinking Critically. These behaviors and competencies drive our ability to win together. Leadership: Role models in this area consistently focus on the right goals and priorities and continually develop themselves and others. Always team players, they influence and engage with others to contribute to a supportive and inclusive culture where all feel welcome. Achieving R