Product Marketing, Specialist, Fraud

About the role

Every transaction matters. Every Canadian matters. At Interac, we protect both - driving trust, security, and inclusion, so our digital economy thrives. Founded in 1984, Interac connects Canadians through secure digital payments, advanced identity verification and industry-leading fraud protection. Connecting banks, businesses, and individuals, Interac enables millions to send, receive, and manage money safely and effortlessly every day - across both digital and physical environments. As the backbone of Canada's financial ecosystem, Interac facilitates over 20 million transactions daily, supported by trusted partnerships with government and financial institutions. Consistently ranked as Canada's most reputable financial technology brand, Interac is deeply embedded in the daily lives of Canadians. Product Marketing, Specialist, Fraud Who You Will Work With: The vacant Product Marketing, Specialist, Fraud, reporting to the Leader, Product Marketing - Fraud and Verification, supports the development and execution of B2B marketing strategies for Interac's new fraud prevention solutions. This role plays a key part in establishing the product narrative, shaping early go-to-market activity, and coordinating marketing programs that engage financial institutions and enterprise partners. The ideal candidate brings hands-on B2B marketing experience, strong collaboration skills, and curiosity to help build an emerging product category from the ground up.

Responsibilities

• Product Narrative & Positioning
• Help define and articulate the product story and value proposition for Interac's fraud prevention solutions.
• Translate technical details into clear, compelling materials for business audiences.
• Maintain and evolve core messaging and positioning documents.
• Go-to-Market Execution
• Coordinate integrated marketing deliverables across digital, content, and events.
• Manage briefs, timelines, and agency collaboration to ensure alignment and quality.
• Support campaign launches and toolkit creation for internal and external use.
• Cross-Functional Collaboration
• Partner with product, sales, communications, and research teams within agile squads to align marketing efforts with business priorities.
• Contribute to planning and review sessions, ensuring marketing reflects current product strategy.
• Research & Insights
• Conduct market and competitor research to inform positioning and campaigns.
• Gather and synthesize customer insights to refine go-to-market approaches.
• Measurement & Reporting
• Track marketing KPIs and summarize results to guide optimization.
• Monitor market trends and competitor activity to support continuous improvement.
• Sales Enablement
• Develop presentations, one-pagers, and case studies to support sales and partner conversations.
• Keep internal teams equipped with current messaging and materials.
• What You Bring:
• 3-5 years of experience in B2B marketing, ideally in financial services, fintech, product marketing or fraud prevention.
• Strong project management, organizational, and communication skills.
• Ability to translate complex concepts into clear business language.
• Analytical and data-driven, with experience measuring and improving marketing performance.
• Collaborative and proactive, with comfort working in evolving, cross-functional environments
• What We're Offering:
• Generous vacation and wellness days to help you recharge
• Comprehensive employer-paid benefits coverage for peace of mind
• Market-leading employer-funded RRSP program to invest in your future
• Flexible hybrid work model for better work-life balance
• Access to a free and confidential 24/7 employee & family assistance program to offer support for you and your immediate family
• Pregnancy and parental leave top-up to support growing families
• Charitable donation matching with United Way to amplify your impact
• Why Join Us?
• At Interac, the impact we make, and the people who drive it, is profound. When you become part of our team, you're joining a purpose-driven organization that's shaping the future of digital finance in Canada. Here's what you can expect:
• Investing in the Future - Help us unlock digital prosperity for all Canadians.
• Innovative Thinking - Collaborate on products, practices, and platforms that redefine what's possible.
• Inclusive Culture - Be empowered to bring your whole self to work and realize your full potential.
• Inspiring Community - Work in an ecosystem where we lift each other up and rise together.
• Intentional Support - Enjoy flexible, supportive offerings that prioritize your total wellness.
• Additional Pre-Employment Requirements:
• To ensure the integr

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