Senior Director, Amazon Measurements & Insights Analyst

Responsibilities

• Own the Amazon measurement strategy across Sponsored Ads, Amazon DSP, and Amazon Marketing Cloud (AMC).
• Define and operationalize Amazon‑specific KPI hierarchies tied to business outcomes including sales growth, share, new‑to‑brand, customer acquisition, and incrementality.
• Establish clear guidance on the role of attribution, Amazon Marketing Cloud analysis, and incrementality testing for optimization versus investment decisioning.
• Serve as the Amazon measurement subject‑matter expert, supporting the VP of Commerce Media in advancing measurement rigor and consistency.
• Partner closely with Commerce & Retail Media Activation teams to embed Amazon measurement into planning and live activation workflows.
• Align Amazon measurement approaches with Marketing Effectiveness standards to ensure consistency with broader performance and brand measurement frameworks.
• Translate complex Amazon analytics into clear, activation‑ready guidance for teams and clients
• Partner with activation and platform teams to maximize value from buy‑side tools such as Pacvue, Skai, and similar platforms.
• Consult on Amazon measurement best practices for client teams.
• Contribute to internal playbooks, POVs, and best‑practice documentation focused on Amazon measurement.
• Support training and upskilling of activation and analytics teams on Amazon measurement methodologies.

Requirements

• 10+ years of experience in commerce, retail media, or performance measurement with deep Amazon Ads expertise.
• Hands‑on experience with Amazon Marketing Cloud (AMC), Sponsored Ads, and Amazon DSP measurement, including building and optimizing SQL‑based queries
• Strong understanding of Amazon attribution models and incrementality / experimentation design (e.g., holdouts, exposure tests)
• Familiarity with data visualization tools (e.g., Tableau, PowerBI, etc.) for client‑ready reporting
• Working knowledge of AMC APIs, data ingestion, and measurement data pipelines
• Experience supporting or enabling buy‑side platforms such as Pacvue, Skai, or Amazon native reporting tools
• Proven ability to partner cross‑functionally with activation, marketing effectiveness, and technology teams.
• Agency, retailer, or commerce technology platform experience strongly preferred.
• The annual salary range for this position is $94,000-$172,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
• Benefits available with this position include:
• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.
• To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
• #LI-AB2
• Location:
• New York - 150 E 42nd
• Brand:
• Dentsu Media
• Time Type:
• Full time
• Contract Type:
• Permanent
• Dentsu is committed to providing equal employment opportunities t

Benefits

Additional Information

Job Description: Location: open to remote candidates The Senior Director, Amazon Commerce Measurement & Analytics is a senior individual‑contributor and team‑leading role focused exclusively on Amazon measurement across buy‑side commerce media. This role directly supports the VP, Commerce Media Measurement & Analytics and is responsible for ensuring Amazon measurement excellence across planning, activation, optimization, and client decisioning. The Senior Director partners closely with Commerce & Retail Media Activation teams, Marketing Effectiveness, Data Experience, and Data & Technology (D&T) to ensure Amazon‑specific measurement is embedded into operating workflows rather than treated as downstream reporting.

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