Marketing Lead at Wfscorp

Marketing Strategy and Planning
Lead integrated marketing planning for the enterprise, aligning marketing activity to revenue priorities, pipeline needs, and customer lifecycle stages.
Develop and maintain audience maps, including buyer personas, decision‑maker roles, buying committees, and use‑case segmentation.
Partner with marketing business partners to prioritise audiences, solutions, and sectors based on market opportunity and strategic focus.
Represent the customer viewpoint throughout marketing planning and delivery.
Contribute to brand positioning and ensure consistency of messaging across channels.
Champion improvements to customer experience at key points across the buyer journey.
Campaign and Project Management
Support planning, delivery, and optimization of targeted omni‑channel campaigns, ensuring high‑quality execution across digital, content, email, paid media, events, and partner channels.
Coordinate internal production teams, external agencies, and subject matter experts to deliver campaigns on time and within budget.
Apply project management discipline in timelines, milestones, workflows, documentation, and stakeholder updates.
Support the creation of campaign playbooks and repeatable frameworks that improve efficiency and performance over time.
Partner with analytics and BI teams to measure campaign performance against defined KPIs and ROI goals.
Understand marketing technology data flows, especially points of lead capture, processing, scoring, and handoff to sales.
Provide regular reporting, insights, and recommendations to continuously improve campaign effectiveness.
Support the development and evolution of customer segmentations and market insights that guide future planning.
US Energy Management & Brokerage
Provide direct, hands‑on marketing support to US energy management and brokerage teams, translating commercial needs into marketing plans, campaigns, and enablement tools
Collaborate with sales leadership to align marketing activity to pipeline coverage models, priority accounts, and regional opportunities.
Support account‑based and solution‑led approaches for complex energy customers and broker‑driven selling environments
Work closely with sales teams to align on lead qualification criteria, handoff points, and pipeline expectations.
Support the development of sales enablement materials including presentations, one‑pagers, case studies, and nurture content.
Participate in stakeholder meetings to communicate campaign plans, performance, and insights.

Marketing Lead

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Company Intel

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