Own and refine the positioning of ZEISS VisioGen as a human-verified AI patient engagement platform for ophthalmology practices , optimized for cataract, refractive, and premium procedure pathways.
Ensure the product is not positioned as a generic chatbot or fully automated AI tool.
Maintain consistency around the core message:
AI drafts. Humans decide. ZEISS governs.
Develop messaging frameworks for:
Website copy
Sales decks
Product brochures
Event collateral
PR announcements
Email campaigns
Demo narratives
Customer-facing presentations
Internal stakeholder communication
Product Marketing
Translate VisioGen's product capabilities into clear clinic value.
Own product marketing deliverables such as:
Product briefs
Feature-benefit mapping
Use-case documents
Workflow explainers
Objection-handling guides
Competitive comparison documents
Customer proof points
Launch messaging
FAQ documents
Position key capabilities such as:
Website-integrated patient engagement
AI-assisted response drafting
Mandatory human verification
ZEISS-trained optometrist review
Clinic-specific customization
Appointment link tracking
Conversation reporting
After-hours engagement
Guardrails against diagnosis, prognosis, or treatment advice
Marketing Strategy & Campaign Planning
Develop and execute the marketing plan in alignment with the Head of Commercials.
Plan campaigns that increase awareness, interest, and credibility for ZEISS VisioGen among:
Ophthalmology practices
Cataract and refractive clinics
Surgeons
Practice owners
Administrators
Clinic growth teams
The focus is to generate market interest and qualified opportunities , not to directly sell or close accounts.
Sales Enablement Support
Support the commercial team by creating high-quality materials that make sales conversations easier, clearer, and more effective.
Deliverables may include:
Pitch decks
One-page product summaries
Talk tracks
Objection-handling documents
Email templates
Demo support scripts
ROI explanation documents
Conference follow-up assets
Customer success stories
Competitive positioning sheets
The Head of Marketing should ensure the commercial team has the right language, proof points, and collateral to communicate VisioGen confidently.
Website, SEO & Digital Content
Own the marketing content strategy for the ZEISS VisioGen website and digital channels.
Ensure all content reflects ZEISS standards: premium, clinical, precise, trustworthy, and restrained.
Lead content development for:
Website pages
Landing pages
SEO content
Blog or thought-leadership articles
Case studies
Product explainers
Email marketing
Social media content
Video scripts
Campaign pages
Ensure SEO su
Benefits
Vision insurancePaid time off
Additional Information
ZEISS in India
ZEISS in India is headquartered in Bengaluru and present in the fields of Industrial Quality Solutions, Research Microscopy Solutions, Medical Technology, Vision Care and Sports & Cine Optics.
ZEISS India has 3 production facilities, R&D center, Global IT services and about 40 Sales & Service offices in almost all Tier I and Tier II cities in India. With 2200+ employees and continued investments over 25 years in India, ZEISS' success story in India is continuing at a rapid pace.
Further information at ZEISS India .
Job Description
Head of Marketing - ZEISS VisioGen
Reporting To
Head of Commercials
Role Overview
ZEISS VisioGen is a human-verified AI patient engagement platform built for ophthalmology practices in the United States. It helps clinics capture patient demand 24/7, support premium patient communication, improve lead visibility, and maintain clinical oversight through a governed human-in-the-loop model.
We are looking for a Head of Marketing to lead the brand positioning, product marketing, content strategy, campaign planning, event marketing, digital presence, and sales enablement for ZEISS VisioGen.
This role is not a direct sales role . The Head of Marketing will not be responsible for closing deals or owning commercial negotiations. Instead, this person will work closely with the Head of Commercials to ensure the market understands the value of ZEISS VisioGen, sales teams are equipped with strong materials, and customers receive a clear, premium, and clinically credible brand experience.
The ideal candidate should be able to translate a complex, clinically sensitive AI-enabled product into a simple, trusted, and commercially useful market story for ophthalmology practices.
Purpose of the Role
The Head of Marketing will be responsible for making ZEISS VisioGen easy to understand, easy to trust, and easy to position in the US ophthalmology market.
The role will focus on:
Building the right market narrative
Strengthening brand perception
Creating high-quality marketing assets
Supporting the commercial team with strong enablement
Driving awareness and qualified interest
Preparing event and launch communication
Ensuring all messaging reflects ZEISS credibility, clinical safety, and premium positioning
Zeissgroup · Bangalore, India