Director, Regional Marketing, Salt Lake City, UT

About the role

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Management_Executive 610 Pay Range: $126,800.00 - $228,300.00 Job Description The Director, Regional Marketing, leads marketing planning and operations across the entire regional marketing team. Reporting to the Vice President, Regional Marketing, this role serves as both a strategic partner and operational leader and is responsible for the implementation of the tools, data, processes, and vendors needed to execute effective, data-informed marketing programs aligned with institutional priorities across all 7 regions. They oversee a team of three marketing specialists that support marketing operations, reporting, and process and executional optimization. This leader acts as the connective tissue between national marketing (creative, media web, CRM etc), regional operations, and data analytics-driving consistent performance, efficient operations, and local impact. The Regional Marketing team operates in a highly matrixed environment, and as such, it is critical that this leader demonstrates an ability to work collaboratively and drive results through persuasion and influence, as well as by direct authority. aligned with institutional priorities across all 7 regions. They oversee a team of three marketing s pecialists that support marketing operations , reporting, and process and executional optimization. This leader acts as the connective tissue between national marketing (creative, media web, CRM etc ) , regional operations, and data analytics-driving consistent performance, efficient operations, and local impact . The Regional Marketing team operates in a highly matrixed environment, and as such, it is critical that this leader demonstrates an ability to work collaboratively and drive results through persuasion and influence, as well as by direct authority. Essential Functions and Responsibilities: Leadership & Team Management Lead, coach, and develop a high-performing team of Marketing Specialists who support marketing execution within WGU's seven regions and are responsible for centralized tools, templates, and reporting Foster a culture of accountability, collaboration, innovation, and continuous improvement within the regional marketing organization Serve as a key member of the Marketing leadership team, representing regional needs and perspectives in quarterly and an n ual planning Strategic Planning & Operational Enablement Partner with the VP, Regional Marketing to guide annual and quarterly strategic planning, OKR alignment, and forecasting Lead operational implementation of regional marketing efforts including timelines, budgets, contracts, procurement workflows, vendor /agency management, and performance dashboards Develop and maintain shared marketing resources-SWOT analyses, competitive research tools, budget trackers, and enrollment dashboards-to ensure consistency and scalability across all regions Performance Management & Data Reporting Oversee centralized regional reporting, including monthly and quarterly business reviews. Partner with the Analytics and Institutional Research teams to define, track, and communicate lead and lag KPIs (awareness, intent, applications, enrollments) Ensure Senior Regional Marketing Managers have timely access to actionable insights that inform strategy and drive optimization Lead development of consistent performance dashboards that align regional efforts with institutional business goals Identify net new research and testing needs to further refine where Regional Marketing can make the biggest impact Cross-Functional Collaboration Act as SPOC for external agency partners, representing all regional needs Consolidate regional needs into unified creative briefs and campaign requests to st

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