Director, Digital Advocacy and Engagement

About the role

ABOUT THE INNOCENCE PROJECT The Innocence Project works to free the innocent, prevent wrongful convictions, and create fair, compassionate, and equitable systems of justice for everyone. Our work is guided by science and grounded in anti-racism. Since our inception, the Innocence Project has used DNA and other scientific advancements to prove wrongful conviction. To date, we have helped to free or exonerate more than 250 people who, collectively, spent more than 3,600 years behind bars. Our efforts have led to the passage of more than 200 transformative state laws and federal reforms. Today, the Innocence Project continues to fight for freedom, drive structural change, and advance the innocence movement. To learn more, please visit www.innocenceproject.org . ABOUT THE POSITION The Innocence Project recognizes the immense power of strategic communications to advance legal and policy initiatives to free the innocent, prevent wrongful convictions and achieve criminal legal system reform. Reporting to the Chief Communications Officer, the Director, Digital Advocacy and Engagement leads the Innocence Project's Webby-, Shorty-, and Telly Award-winning digital communications team and is responsible for growing and mobilizing our more than 5 million supporter community. The role drives pivotal campaigns, multiplatform storytelling, and grassroots mobilization to move supporters from awareness to action and build pressure for systemic change. The Innocence Projects's digital platforms are key to amplifying the organization's most consequential public moments - including exonerations, execution and clemency campaigns, policy wins and reforms, and rapid responses to breaking news. They are key to growing and elevating the Innocence Project's brand and profile as a leader in criminal justice reform. In collaboration with the Director of Digital Fundraising, the Director, Digital Advocacy and Engagement is responsible for the organization's digital channels (inbound, outbound, paid, and earned). The Director, Digital Advocacy and Engagement reports to the Chief Communications Officer, directly supervises the Digital Engagement Specialist, Digital Coordinator, and consultant team, and partners closely with the Director of Digital Fundraising in the development department. They also have close working relationships with other members of the entire communications department, including the editorial, creative, marketing, and media teams, and with colleagues across our programmatic areas, including policy, legal, science & research, and social work. We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas and we are not an e-verify employer. The duties of this position require approximately 40 hours of work per week to be performed virtually/in-office. We currently have a hybrid in-office model, with all employees in the office three days per week and the remainder of the week remotely. Wednesday is our organization's "anchor day" where all staff works in the office. The number of required in-office days is subject to change. THE IDEAL CANDIDATE The Innocence Project seeks a digital campaigns leader with a strong track record in digital advocacy campaigns and/or political communications and is skilled in digital strategy, breaking news and rapid response. They are a big-picture strategic thinker who is also mindful of the details. They are a collaborative, values-driven professional who can translate complex issues into compelling content and messaging - both editorially and visually - and who is committed to the Innocence Project's mission. They have a natural curiosity about what's new in digital advocacy, an appetite for experimentation, and a love of growing and mentoring their team members. In addition, the ideal candidate models our IP Values of accountability, collaboration, empathy + compassion, equity, person-centeredness, quality focus, and self-awareness. All Innocence Project employees must embrace, respect and value the rich diversity of perspectives and lived experience of our staff. We recognize and appreciate that our work is better for having varied participants and thought partners. The ideal candidate is someone who thrives in this type of environment. ESSENTIAL JOB FUNCTIONS Lead digital strategy and content for the Innocence Project's highest-stakes communications campaigns including execution and clemency cases, state-based policy reforms, and rapid response to breaking developments. Ability to collaborate and partner with colleagues in the legal, social work, and policy teams as well as external partner organizations along with colleagues in the communications team. Commitment to centering the experiences of clients and those in the freed and exonerated community who are closest to the issues we are addressing. Translate complex legal and policy issues into accurate, compelling, and accessible public calls to action across th

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