Digital Community Engagement Team Lead

About the role

At Giant Tiger, our mission is simple: help Canadians save more every day. We're a Canadian institution rooted in our communities and built on 60+ years of success. As part of our store support team, your work directly impacts stores across the country and drives the value that our customers see on the shelves. We're looking for people who are passionate about retail and motivated by meaningful work that makes a real impact. This posting represents a current opportunity at Giant Tiger. Job Title Digital Community Engagement Team Lead About This Role: Workplace arrangements: This role will follow a hybrid remote/onsite schedule. Applicants for this role can expect to work on-site from our Ottawa Head Office, on Walkley Road 2 days a week plus additional days as needed. There is some travel with this role depending on store openings and partnerships. Travel can be expected roughly 2 times/quarter.

Responsibilities

• Design and execute the rollout and ongoing operation of store-level social media programs, ensuring accounts are active, consistent, and aligned to defined standards.
• Develop and deliver training and materials for store leaders to enable consistent execution of local social media accounts, updating content regularly to reflect changes in platforms and business needs.
• Design and execute influencer and ambassador programs in alignment with defined direction, including managing partnerships, negotiating agreements, and delivering campaigns.
• Review and provide direction on social media content across national and local channels to ensure alignment with defined standards and messaging requirements prior to publishing.
• Direct day-to-day work and provide guidance to social media team members to ensure consistent and accurate execution of social media activities.
• Identify and escalate risks, issues, or inconsistencies in social media execution, including content, partnerships, and store-level activity.
• Plan influencer and social program spend within allocated budgets, ensuring investments are aligned to defined priorities and approved by manager.

Requirements

• 3-5 years experience in social media, digital marketing, or community engagement roles
• 5 Experience managing and executing social media programs across multiple channels
• 5 Experience developing and delivering training or guidance to support consistent execution across teams or locations
• 5 Experience working with influencers, brand ambassadors, or external partners, including coordinating campaigns and managing relationships
• Strong attention to detail and judgment to ensure content is accurate, on brand, and appropriate prior to publishing
• Ability to manage multiple priorities and deliver work in a fast-paced, high-volume environment
• Ability to identify and escalate risks or issues related to content, partnerships, or brand alignment
• Assets You May Have:
• Experience in retail, franchise, or multi-location environments
• Experience planning and managing program budgets or campaign spend
• Experience creating or editing social media content (video, images, posts)
• Familiarity with social media platforms, tools, and analytics
• Experience supporting large-scale rollouts or program launches across multiple locations
• Experience working with agencies or external vendors
• Travel Requirements
• Occasional travel required for overnight stays roughly 1-2 times / quarter
• #LI-HYBRID
• Giant Tiger is proud to offer a Total Rewards package designed to support your financial security, health, and career growth. This includes competitive compensation for all employees, as well as retirement savings support and comprehensive well-being benefits for our permanent team members.
• Salary
• $66,000.00 - $99,000.00
• Short Term Incentive Plan
• Bonus - Short-Term Incentive Plan, 10% Annual
• Retirement Support
• Bonus - Deferred Profit-Sharing Plan (DPSP), 6% Annual
• What Giant Tiger Offers:
• Competitive Compensation : The salary range for this position is listed above. Giant Tiger will consider factors such as experience, skills and internal equity to ensure you are paid competitively.
• Short Term Incentive Plan : This role includes an annual bonus opportunity based on the percentage of base salary listed above, with payout determined by company and individual performance.
• Retirement Support : This role is eligible for company-funded retirement savings, with contributions made on your behalf. The specific retirement program and contribution level are noted above.
• Health Benefits and Paid Time Off : Access to our flexible, cost-shared health and dental benefits (available on hire) and annual paid time off, including personal and vacation days, plus additional paid holiday time between Christmas and New Year's.
• Career Growth : Giant Tiger is committed to developing our people. We promote from within, and many of our leaders started right here. We provide the coaching, training, and support you need to build a long-term career. If you're looking for

Benefits

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at gianttiger? Share your experience