Additional Information
Job Description
You will be working on a flexible hybrid schedule as part of Fidelity's dynamic working arrangement.
The work location for this role is 483 Bay Street in Toronto until approximately late 2026, when the work location will change to the new Mississauga office at 3 Robert Speck Parkway.
At Fidelity, we've been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we're constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.
Working with us means you'll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You'll have a wide range of opportunities to grow and develop your career in an inclusive environment where you'll feel valued and supported to be your best - both personally and professionally.
How You'll Make an Impact
The Manager, Organic Social Media - Investly is responsible for leading the strategy, planning, execution, and optimization of Investly's organic social media presence to drive brand awareness, investor engagement, funded accounts, and long-term AUM growth. Reporting to the VP, Investly Growth, this role sits within the business team accountable for Investly's product roadmap, vision, sales, and growth.
This role leads a team of social media specialists and creators to conceptualize, produce, publish, and manage content across key social platforms including Instagram, Facebook, TikTok, YouTube and others as assigned. The Manager ensures content aligns with business objectives, brand standards, and compliance requirements, while leveraging data, insights, AI tools, and platform best practices to continuously improve performance.
Working cross-functionally with Growth, Product, Advertising, Creative, CX, Analytics, Legal, and Compliance partners, the Manager, Organic Social Media plays a critical role in building an engaged, informed, and growing Investly audience through high-quality, relevant, and timely social content and interactions.
Develop and own Investly's organic social media strategy, ensuring alignment with Investly Growth objectives, product priorities, and brand positioning.
Lead quarterly and annual social media planning, including editorial calendars, campaign support, and always-on content streams.
Oversee brainstorming, ideation, and concept development (including scripting and captions) with the social team to deliver a balanced mix of educational, product/service, and lifestyle content that makes investing approachable and engaging.
Analyze data with Hootsuite, Customer Journey Analytics, with support from Marketing, to monitor social media impact on app and owned channel activities and adjust strategies/tactics
Develop regular reporting and insights that connect organic social activity to broader business outcomes.
Present insights and recommendations to Investly Growth leadership and key stakeholders.
Establish and maintain efficient processes, controls, and workflows to support a fast-moving, digital-first social media operation.
Lead, coach, and develop a team of organic social media specialists and creators, fostering a collaborative, inclusive, and high-performance culture.
Conduct regular 1:1s, performance check-ins, coaching sessions, development conversations.
Fil · Toronto, Canada