Director, Web & Digital Strategy

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Reports to: Senior Director of Marketing Department: Marketing and Communications Status: Full-time, Regular, Exempt NOTE: We are accepting applications for this position through June 30, 2026. About Central Park and the Central Park Conservancy Central Park is one of the world's most famous and beloved public spaces. Designed by Frederick Law Olmsted and Calvert Vaux in 1858, the 843-acre Park was the country's first purpose-built public park and is a National Historic Landmark and a New York Scenic Landmark. The Central Park Conservancy, a private, not-for-profit organization, was founded in 1980 to rescue the Park, which had fallen into serious disrepair. Since then, the Conservancy has overseen the investment of nearly $2 billion in the restoration of the Park, which now sees over 40 million visits a year. The Conservancy is one of the largest and most successful public-private partnerships in New York City and is considered a major civic institution given its impact on the health and vibrancy of both the Park and the City. The Conservancy's mission is to preserve and celebrate Central Park as a sanctuary from urban life. The City of New York has formally entrusted the care of the Park to the Conservancy, which is responsible for every aspect of its care, including landscape maintenance, capital improvements, and the visitor experience. The Conservancy employs roughly 400 people and has an annual operating budget of $120 million. Job Summary The Director, Web & Digital Strategy leads the development and management of the Central Park Conservancy's main website ( www.centralparknyc.org ), the primary gateway for information and awareness of both the Park and the Conservancy, and a crucial hub for the online giving that supports the Conservancy's ongoing operations. The Director creates and executes strategy for our flagship digital properties against the institution's strategic plan and the Communications and Marketing blueprint. This makes the Director a key collaborator in the organizational effort to refine and raise the Conservancy's public profile, and in doing so will be charged with leading major front- and back-end updates to increase site utility and enhance UX. This scope of responsibilities includes front-end development, digital strategy, vendor oversight, and cross-platform campaign support. The ongoing management of centralparknyc.org also includes the site ticketing system and fundraising platforms. The Director will build and own in-house technical capabilities, lead site improvements, and implement new tools, with the goal of increasing the team's speed, independence, and impact. The Director will also roll out technology solutions to address internal challenges and business needs, staying up to date on the latest innovations and acting as a technical resource for staff, and a system administrator for teams across the organization. This role reports to the Senior Director of Marketing and works in close collaboration with the SVP for Communications and Marketing to ensure digital initiatives are aligned with broader strategic priorities and goals. Summary of Essential Job Functions Own and drive the website roadmap and annual operating plan - setting clear priorities, maintaining timelines, and aligning the site with organizational goals and audience needs. Implement best-in-class digital experiences across all web platforms, with hands-on involvement in front-end development, CMS management, and cross-platform technical integrations. Evaluate emerging platforms and tools, recommend solutions that serve organizational goals, and lead implementation - working with stakeholders to drive adoption and establish governance plans. Manage external vendor and agency relationships across web development and platform support. Own project scoping, timelines, and delivery accountability. Own SEO and GEO (generative engine optimization) strategy - including metadata, content optimization, internal linking, and performance tracking in GA4 and Looker Studio. Lead the team's adaptation as AI-driven search continues to evolve. Oversee QR code and pixel tracking infrastructure to support organic and paid campaign measurement. Act as internal system administrator and point of contact for the Marcom stack - including CMS, donation, ticketing, analytics, and consent management tools. Ensure access, renewals, and governance are managed proactively. Develop governance documentation to ensure a high level of consistency across the website. Ensure that updates and enhancements conform with established online style guide, follow best practices, and are executable within the website's backend structure. Collaborate with IT on management of back end infrastructure, data, and security. Work with digital team to ensure that web properties are tagged properly to support data and tracking needs. Manage the Assistant Manager, Web & Digital who handles day-to-day web production: content updates, web request f

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