Digital Specialist
External
Accorhotel · Singapore, SwitzerlandFull-timeOn-site1d ago
Cross-functional CollaborationSEMSEO
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Responsibilities
- Digital Strategy & Brand Presence
- Develop and execute a comprehensive digital marketing strategy aligned with business objectives and brand positioning
- Manage brand storytelling across all digital platforms (website, social, email, third-party channels)
- Ensure consistency in tone, visual identity, and messaging in line with Mondrian's brand standards
- Social Media & Content
- Lead content planning and execution across platforms (Instagram, TikTok, LinkedIn, etc.)
- Curate visually compelling and engaging content that reflects the hotel's lifestyle positioning
- Collaborate with creative teams, photographers, and influencers to produce high-impact campaigns
- Performance Marketing & Analytics
- Plan and manage digital campaigns (SEO, SEM, paid social, display ads) to drive traffic and conversions
- Monitor campaign performance, optimize ROI, and provide actionable insights through analytics
- Track KPIs including engagement, reach, conversion rates, and revenue contribution
- Website & E-Commerce
- Oversee website content, UX, and booking journey optimization
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