Lead Marketing Analytics & sales strategy & strategic traffic driving efforts for BK LAC
Analyze topline (sales and traffic) and profit results across our restaurant base
Assess promotional activity, product mix, guest segmentation and geographic results using internal and third-party software to help diagnose and strategize on path forward
Identify root causes of performance or underperformance for key initiatives
Develop pricing and promotional strategy using financial modelling
Ideate, execute and analyze market test results, as well as drive recommendations based on learnings
Create regular marketing reports using product mix and consumer roles and responsibilities
Present weekly marketing reports to senior leadership
Analyze market trend and competitor data including guest segmentation, product mix, daypart, geographic and service mode insights to help drive insights for our marketing strategies
What You Bring:
A Bachelor's Degree in Business, Economics, Marketing or related field
7+ years of marketing, finance or consulting experience or related field.
Experience with effectively managing a team at various levels.
Strong analytical, quantitative, problem solving skills as well as manipulation and analysis of data
Proficiency in SQL and data visualization tools (Tableau, Power BI).
Must have excellent interpersonal, oral and written skills to include formal presentation experience and the ability to prepare and present marketing presentations.
Must be proficient with Microsoft Office Suite programs (Excel, Word and PowerPoint) as well as Outlook.
This position requires conducting business operations across the Latin America region. To perform the essential functions of this role, fluency in both English and Spanish is required.
#BurgerKing
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Benefits
Parental leave
Additional Information
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Restaurant Brands International is looking for a Sr Manager, Marketing Analytics - BK LAC to join our Marketing Team based in Miami, FL. The Sr. Manager, Marketing Analytics will be responsible for supporting our regional marketing strategy, through analyzing our sales, product mix and consumer insights data & leading key markets turnaround.
RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week out of our office in Miami, FL .
Rbi · Corp - Miami Corporate Office