Digital Marketing Manager

External

Libertyglobal · London, UK

Full-timeHybrid2d ago

CRMEmail MarketingGoogle AdsHubSpotLeadershipSEO

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About the role

We're looking for a Digital Marketing Manager to own and drive Believ's digital presence across B2B, B2C, and B2G audiences. This is a hands-on, high-impact role sitting at the heart of our marketing team. You'll be the person who connects our brand story to measurable outcomes, across every digital touchpoint. You'll work closely with the wider marketing team to execute campaigns, optimise performance, and help position Believ as the most loved CPO. You'll also line manage our Social Media Specialist and any future Digital roles as our team continues to grow.

Responsibilities

Performance & Campaigns

Plan, execute, and optimise paid and organic digital campaigns across Google, Meta, LinkedIn, and emerging channels

Own campaign reporting, turning data into clear insight and sharper briefs, not just dashboards

Manage digital ad spend efficiently, with a strong eye on CPL, CAC, and channel ROI

Content & SEO

Drive SEO strategy and execution from technical audits to content gap analysis to on-page optimisation

Collaborate with content and design to produce digital assets that actually convert, not just look good

Manage website content, including the creation of landing pages and the review of copy, images, and other multimedia elements

CRM & Email

Own the digital side of CRM building automated journeys, segmenting audiences, and improving lifecycle engagement

Work alongside our CRM platform to ensure digital campaigns and CRM are genuinely joined up

Web & Analytics

Take ownership of website performance including driving UX improvements, landing page testing, conversion rate optimisation

Set up and maintain clean tracking (GA4, GTM) and translate analytics into action

Be the team's go-to for data integrity and attribution

Collaboration & Stakeholders

Work across commercial, product, and ops teams to ensure digital activity supports business priorities

Brief and manage agencies and freelancers where needed, keeping quality high and timelines tight

People & Leadership

Line manage and develop our Social Media Specialist, providing clear direction, regular 1:1s, and meaningful feedback that helps them grow

Set the social content strategy and be accountable for its quality, your Specialist executes, but you own the standard

Act as a collaborative, grounded manager who leads by example rather than hierarchy

About you

Essential

5-7 years in digital marketing, with a proven track record across both B2B/B2G and B2C channels

Hands-on experience with paid media including Google Ads, Meta, LinkedIn, SEO, and email marketing

Strong analytical skills, comfortable in GA4 and able to challenge data that doesn't add up

Demonstrable ability to manage budgets and report on commercial impact, not vanity metrics

Previous line management experience, with the ability to set clear direction and develop direct reports

Excellent written communication, you understand how tone shifts between a B2B LinkedIn post and a consumer email

Experience working in a scale-up or fast-growth environment

Proactive, solutions-first, and not afraid to say when something isn't working

CRM platform experience (HubSpot, or similar)

Digital Marketing Manager

About the role

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