Director of Developer Events

About the role

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world's largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company. At Cloudflare, we're not looking for people who wait for a polished roadmap; we're looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you're the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you'll fit right in. Available Locations: Austin, TX | New York, NY | San Francisco, CA Cloudflare's Developer Platform (Workers, Pages, R2, D1, Durable Objects, AI, and more) is how the next generation of builders ships to the global Internet. Events are one of the most powerful levers we have to reach developers where they are - and to create the moments that turn curiosity into conviction. We're looking for a Director of Developer Events to own the end-to-end events strategy and execution for our Developer Platform. This person will be responsible for the full portfolio: flagship tentpole events, Cloudflare-owned developer experiences, sponsored and partnered events, executive dinners, pop-up activations, and field programs. You'll shape how Cloudflare shows up in real life. We're looking for someone with taste - a point of view on what makes a developer event worth attending, a keen eye for design and experience details, and the creative ambition to build moments that developers actually remember and talk about. You'll partner closely with Developer Relations, Product, Sales, Marketing, and Communications to ensure our events strategy drives real developer acquisition, product adoption, and community growth.

Responsibilities

• Own the developer events strategy - Define and execute a unified events portfolio for the Developer Platform, spanning flagship moments, owned events, sponsored/third-party events, executive dinners, pop-up experiences, and field activations.
• Set the creative bar - Bring a strong point of view on experience design, branding, and storytelling. Every touchpoint - from booth design to keynote content to swag - should reflect Cloudflare's developer-first identity and stand out in a sea of forgettable conference booths.
• Drive developer acquisition and adoption -You'll define the metrics that matter and hold the team accountable to them.
• Build and manage the events calendar - Evaluate, prioritize, and manage a global calendar of 50+ events per year. Make disciplined bets on where Cloudflare needs to show up and where it doesn't.
• Manage budget at scale - Own a significant events budget. Allocate spend across the portfolio with clear ROI frameworks and the ability to pivot mid-year based on performance data.
• Lead cross-functional execution - Partner with DevRel (for technical content and speakers), Product (for speakers, launches and demos), Sales (for executive dinners and field events), and Comms (for press and analyst moments) to ensure events are fully integrated into broader GTM motions.
• Manage vendors and agencies - Oversee relationships with event production agencies, venue partners, AV vendors, and creative contractors. Hold external partners to the same quality bar you set internally.
• Build and lead a team - Manage and grow a lean team of event professionals. Set the culture, operating cadence, and quality standards for the events function.
• Desirable Skills, Knowledge, and Experience:
• 15+ years of experience in events, experiential marketing, or developer marketing, with at least 5 years in a leadership role managing teams and budgets.
• Deep experience with deve

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