Define and drive the APAC marketing strategy and roadmap aligned to business growth priorities
Establish and operate the regional-local marketing operating model, ensuring clarity of roles and decision rights
Lead and develop a high-performing APAC marketing team focused on enablement, standards, and insight
Lead demand generation strategy and ensure measurable pipeline and revenue impact
Build and scale digital marketing and analytics capabilities, with clear ROI discipline
Partner with sales and business unit leaders to improve conversion, prioritization, and commercial outcomes
Own APAC product and technical marketing standards, including value propositions and sales enablement frameworks
Strengthen brand positioning and market visibility across APAC
Define and govern regional brand, content, and digital standards that reduce local workload and increase consistency
Drive internal brand engagement and employer branding initiatives in partnership with People & Culture teams
Manage marketing investments with a strong focus on effectiveness and ROI
Be the primary APAC interface to Global Marketing, ensuring pragmatic adoption of global assets and strong APAC representation
Measures of Success
Effective and well-understood regional-local operating model
Strong credibility and alignment with sales and business unit leadership
Clear and measurable contribution of Marketing to APAC revenue pipeline
Improved quality and effectiveness of product marketing and sales enablement materials
Consistent brand visibility and messaging standards across APAC markets
Established data-driven marketing discipline with clear ROI tracking
Candidate Profile
Master's degree in Marketing or Business Management
10-15 years of experience in B2B, industrial, or engineered solutions environments
Proven leadership experience in a multi-country or regional APAC marketing role, preferably in an international company
Experience in marketing strategy, demand generation and commercial impact
Experience working closely with product management, engineering, or application teams
Experience in digital marketing and analytics
Ability to operate effectively across cultures and influence senior stakeholders
Strong execution focus with a business-first mindset
Role Value Proposition
Opportunity to shape the future marketing model during a critical high-growth APAC region
Work closely with senior regional leadership and global teams
Build a scalable, disciplined, commercially credible, modern, and digital-first marketing function
Direct visible impact on business growth, capability building, and long-term regional effectiveness
Play a key strategic role in strengthening Munters' position as a leader in energy-efficient and sustainable climate solutions across APAC
Core Competencies
Business & Commercial Acumen
Drives marketing as a growth and revenue engine, with strong understanding of sales cycles, pipeline dynamics, and ROI. Regional-Local Operating Model Leadership
Designs and governs clear regional vs. local roles, decision rights, and guardrails in complex multi-country environments. Demand Generation & Growth Leadership
Translates complex engineered solutions into compelling value propositions, segment narratives, and sales enablement frameworks. Digital & Data-Driven Marketing
Leverages digital platforms, analytics, and insights to improve effectiveness and decision-making with clear ROI discipline. Stakeholder Influence & Cross-Cultural Leadership
Builds trust-based relationships across sales, business, global teams, and diverse cultures. Strategic Thinking with Execution Discipline
Sets clear strategic direction while ensuring pragmatic, structured execution aligned to business priorities.
Additional Information
Role Purpose
To lead and execute a business-aligned APAC marketing strategy that drives demand generation, pipeline impact, and brand strength, while defining and governing a clear regional-local operating model and representing APAC within the global marketing organization.
Location: Shanghai
Munters · Mumbai (min)