Group Product Manager, Ads Product & Platform

Responsibilities

• Ads Platform & Infrastructure
• Own the full lifecycle of our ads platform: campaign management UI, budget pacing, creative management, and audience tooling.
• Define the roadmap for ad tracking and measurement - from pixel/tag infrastructure to server-side event pipelines and clean-room integrations.
• Drive multi-touch attribution strategy across paid search, LSA, display, and emerging AI-powered placements.
• Architect integrations with Google Ads, Meta, Microsoft Advertising, and category-specific ad networks relevant to home services.
• AI & AEO Strategy
• Lead ServiceTitan's AEO (AI Engine Optimization) strategy - helping our customers be discovered and recommended by AI-powered search engines, voice assistants, and LLM-driven referral surfaces.
• Identify and ship AI-native capabilities within the ads platform: predictive bid optimization, AI-generated ad copy, smart budget allocation, and automated campaign health scoring.
• Stay ahead of the rapidly evolving landscape - Google AI Mode, ChatGPT search, Perplexity, and what they mean for local service discovery and attribution.
• Measurement & Insights
• Define and own the measurement framework: ROAS, CPL, LTV-adjusted ROI, and incrementality testing across channels.
• Build reporting surfaces that give our customers a single source of truth across organic and paid performance.
• Partner with Data Engineering to ensure our event collection, identity resolution, and attribution models are privacy-compliant and future-proof.
• People & Cross-Functional Leadership
• Manage and mentor a PM team, including management of a senior PM. Set clear goals, run structured reviews, and grow their craft.
• Partner daily with Engineering, Design, Data Science, and Go-To-Market to ship with quality and speed.
• Represent Ads in executive reviews; translate complex technical trade-offs into crisp business narratives.
• Who you'll bring:
• Experience & Background
• 8-10+ years of product management experience, with meaningful tenure in ads, martech, or performance marketing platforms.
• Deep SaaS background; experience in vertical SaaS is strongly preferred - you understand the unique buying patterns, workflow complexity, and unit economics of industry-specific businesses.
• Proven track record shipping sophisticated ads or marketing technology: campaign management, programmatic, attribution, or analytics products at scale.
• Prior people management experience; you are a coach who makes PMs around you sharper.
• Technical & Domain Mastery
• Expert-level fluency in the current digital advertising landscape: Google Ads (search, PMax, LSA), Meta, programmatic display, and the attribution ecosystem (GA4, third-party MMPs, server-side tagging).
• Hands-on familiarity with AI Engine Optimization concepts - how LLMs surface local businesses, what signals matter, and how to build products that help customers win in an AI-first discovery world.
• Comfortable reading data pipelines, reviewing API specs, and translating between business requirements and technical implementation.
• Strong quantitative instincts: you define success metrics before writing a PRD, and you know when a data set is telling you something real versus noise.
• Mindset
• You are already disrupting the product you work on with AI - not experimenting with it someday, but shipping AI-driven capabilities today.
• You hold strong opinions loosely: opinionated enough to drive alignment, humble enough to update your view when the data says otherwise.
• You are drawn to domains undergoing rapid change and thrive when the map is incomplete.
• You communicate clearly - in writing, in the room, and in code reviews - and you make complexity legible to any audience.

Requirements

• Experience in home services, field services, or adjacent trades verticals.
• Familiarity with Local Services Ads (LSA) and Google Guarantee / screened provider programs.
• Background in building advertiser-facing analytics or reporting products.
• Experience working with clean rooms (Google ADH, AWS Clean Rooms) or privacy-preserving measurement frameworks.
• Prior experience at a company that monetizes through an ads marketpl

Benefits

Additional Information

Ready to be a Titan? ServiceTitan is the operating system for the trades. As we deepen our investment in the advertising and local marketing ecosystem, we are hiring a Group Product Manager to own our Ads product and platform end-to-end - from campaign creation and budget management to tracking infrastructure, attribution, and measurement. This is one of the highest-leverage PM roles at the company: you will define how tens of thousands of home-service businesses discover, acquire, and retain customers through paid media. This role sits at the intersection of performance marketing and AI. You will not just manage a roadmap - you will actively disrupt the traditional ads stack with AI-native features and position ServiceTitan as the authority on AI Engine Optimization (AEO) for the trades. You will also manage a senior PM with room to grow the team.

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