Senior Director, Global Brand Marketing

About the role

At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K , one of the top-selling franchises in the world, and legendary titles like BioShock® , Borderlands® , Mafia *,* Sid Meier's Civilization ®, and XCOM® , as well as fan favorites WWE® 2K *,* TopSpin® , and PGA TOUR® 2K *.* We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre. Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms. But what truly powers 2K is our people. We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work. What We Need 2K is looking for a Sr. Director, Global Brand Marketing to lead the brand strategy and marketing for one of 2K's flagship Core Games franchises. Reporting to the VP, Publishing (Franchise Lead), this is the senior-most brand leader for the franchise - accountable for how both the franchise and its individual titles win in market, and for building long-term player equity over time. This person partners closely with the studio to set the strategic and creative brand north star, owns the global marketing budget, leads a team of brand managers, and serves as the player's advocate with studio and publishing leadership. We are looking for a highly strategic, commercially minded leader with exceptional creative instincts, strong judgment, and the ability to bring clarity and alignment across a complex global organization. The ideal candidate combines deep expertise in brand strategy, audience positioning, and franchise stewardship with strong operational leadership.

Responsibilities

• Franchise & Title Brand Strategy
• Define and lead the long-range vision for the franchise, aligning player needs, product direction, commercial objectives, and market opportunity into a sustained global strategy.
• Establish the strategic and creative north star for the franchise - including brand identity, messaging frameworks, visual identity systems, and key art direction - ensuring a differentiated, emotionally resonant presence that scales globally across all player touchpoints.
• Partner with development studios to advocate for player needs, ensuring marketing strategy is grounded in product truth.
• Define campaign phasing, tentpole moments, messaging hierarchies, content strategy, and lifecycle engagement.
• Own the global marketing budget for the franchise, strategically deploying multi-million-dollar investments to maximize business outcomes across all launch phases through post-launch lifecycle management.
• Audience Insights & Positioning
• Lead audience definition and prioritization - segmentation, player motivation, behavioral insights, barriers to entry, and appeal drivers - to ensure we have an aligned understanding of our audience that informs product and marketing throughout the lifecycle.
• Drive franchise and title positioning frameworks, establishing clear market differentiation and compelling reasons to believe, informed by ongoing research and post-launch performance reviews.
• Define key research needs and oversee research initiatives including audience insights, segmentation and persona profile development, creative and messaging testing, and post-launch acceptor/rejector insights.
• Serve as the audience expert across the business, advocating for player-first thinking to influence brand strategy, publishing decisions, and the broader marketing organization.
• Cross-Functional Leadership & Team Development
• Drive alignment across Publishing, Studio, Global Go to Market, Digital Community Management, Creative Strategy, Player Connections, Partnerships, Commercial, and Regional teams to ensure the organization operates from a unified strategic foundation.
• Regularly present marketing strategies, performance, and recommendations to 2K, Studio, and Take-Two leadership, shaping both marketing and product roadmaps.
• Lead and develop a tight team of brand managers - setting clear direction, managing performance, building career development plans, and building our brag-worthy culture.
• What Will Make You A Great Fit
• 12+ years of progressive leadership in Global Brand Marketing within video games, entertainment, media, or consumer products - including large-scale global camp

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